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How to open a takeaway coffee shop. Business plan: everything from choice of location to payback

Coffee is being drunk more and more, and you will hardly surprise anyone with a take-away coffee kiosk. But a culture of drink consumption has appeared: now people prefer to drink coffee outside the home and sometimes pay a lot of money for a cup.

Most city dwellers constantly do not have enough time and do not always have the opportunity to visit exquisite coffee shops with good coffee. Therefore, such a business model as "take-away coffee" or "coffee to go" appeared, which allows people to quickly buy their favorite drink for little money.

Coffee to go and, in general, selling coffee is a highly profitable business, especially if you have more than one outlet. Today the assortment of coffee is very wide, and thanks to competition, wholesale suppliers offer good prices and favorable conditions for different sales volumes.

The price of grain coffee, for example, one hundred percent Arabica, from trusted suppliers is on average 400 UAH (1000 rubles) per kilogram. For one cup of Americano you need about 7 grams of coffee - as a result, the costs are about 3 UAH (8 rubles) per cup, and they are sold at “coffee to go” outlets at a price of 15-20 UAH (45-60 rubles)! (The data is based on the anonymous statistics of the Poster POS automation system for cities in Russia and Ukraine.)

Takeaway coffee franchise or your own business model?

There are two ways to start such a business: on your own or through a franchise. Depending on the choice of the franchisor, the finished project will cost 70,000-200,000 UAH (150,000-500,000 rubles).

Franchises for Ukraine:

Franchises for Russia:

The franchise package usually includes a ready-made brand book, outlet design and well-functioning promotion schemes, as well as its suppliers, technological cards and own recipes for drinks, advice on organizing a business and maintaining an accounting system, perhaps even a common customer base and a loyalty system. Some offer additional training for your staff at coffee shops as a bonus.

Of course, the availability of such services from the franchisor depends on the chosen package and the terms of the contract. But in any case, in addition to acquiring a franchise, you will have to spend money and time on registering a business, purchasing equipment, an initial investment in the first month of work and working capital.

But you can save on buying a franchise, spend time looking for the necessary information and do everything yourself, having thought out your business model. This approach will take more time and effort, but you can invest more money in equipment or renting a good place. To help you in this difficult matter, we have tried to highlight all the most important points of the checklist of the novice owner of a coffee machine in this article.

Choosing a place for a coffee maker

One of the most important things to consider when opening a takeaway coffee shop is choosing a location. When calculating the passability of a place, it should be borne in mind that about 3 people out of 100 are your potential customers. The greater the flow of people, the higher the revenue, profitability of the establishment and, consequently, the return on investment.

The most "fishy" places:

pedestrian crossings;

subway entrances;

public transport stops;

parks, squares, embankments;

areas near educational institutions (universities, colleges, etc.);

shopping centers and large pavilions;

airports, train stations.

To maintain a high turnover of your coffee machine, you need to constantly monitor the dynamics of parameters such as number of checks and.

The number of checks depends on the traffic of the site and the correct definition of the target audience. Even despite the high traffic, there may simply not be your potential customers among the people.

What documents are needed to open coffee with you

Registration of a sole proprietor (Ukraine), individual entrepreneur (Russia) or LLC

Registration of sole proprietorship (IE) is much cheaper, faster and requires the collection of fewer documents. When registering with the tax office, you need to classify your type of economic activity as “ retail food ". You must also obtain permits to open a point from the sanitary and epidemiological service, territorial property management bodies and the fire inspection.

The entire registration process takes an average of 3 to 4 weeks. If you do not want to resolve these issues on your own, you can entrust all the work to a company that collects and prepares documents. It usually takes no more than a week and costs about UAH 2,000 (RUB 5,000).

If you plan to open a coffee maker on the territory of a shopping center, then it will be a little easier for you: you do not need to obtain permits from the fire inspection and other services. Shopping and business centers have almost all the necessary permits, except for the sanitary and epidemiological station.

Equipment for coffee to go

The most important piece of equipment you need to buy for a takeaway outlet is the coffee machine. The volume of the tank must be at least 8 liters, and the power must be up to 5 kW (this must be taken into account when calculating energy consumption). A smaller espresso machine is simply not suitable for the required speed and volume of coffee.

For fast work and instructing novice baristas, it is better to consider devices with a minimum set of necessary functions. The fewer additional features, the cheaper and easier the repair of equipment. However, setting up any professional equipment takes a lot of time, and you also need an experienced technician to supervise the coffee brewing during startup and debug.

The purchase of equipment for a coffee machine is the most expensive part of a business plan. It is best to trust manufacturers, dealers and service centres which are available in almost all regions: Saeco, Egro 70 Series, Settanta, Nuova Simonelli, CMA, Arctic.

High-quality foreign equipment is very expensive: 60,000–100,000 UAH (150,000–250,000 rubles) and more. But you can always consider buying a used coffee machine and a coffee grinder, which will be almost 2 times cheaper. You can also rent coffee equipment or even free of charge from coffee suppliers - subject to the conclusion of an agreement for the purchase of a certain volume of coffee within a year or several years. In addition, they can advise on the purchase of the necessary equipment, depending on the volume of coffee preparation, and quite often help with the repair and maintenance of coffee equipment.

Don't forget about sales counter costs, design of a rented island or kiosk and various little things that are also important for the comfortable operation of the point without overlays:

consumables for coffee drinks (milk, toppings and syrups);

snacks, sweets, snacks;

disposable cups, lids, spoons;

bar stock.

Coffee shop menu

The menu in small coffee houses without tables is usually limited only to the coffee card, if you do not have imported cakes, chocolate or other sweets in your assortment. Coffee and drinks based on it - depending on the season. The sale of coffee provides 80% of all revenue, the rest is related products, most often various desserts.

To diversify the menu, add items that not only differ in the way of preparation (latte, espresso, cappuccino, etc.), but also types and varieties of coffee that will distinguish the drinks in taste. Nowadays it is not enough to imagine just one type of coffee - in order to stand out from competitors, you need to offer an exclusive in the form of a unique variety or a mixture of different varieties. Don't forget about toppings and spices!

And most importantly - do not be too lazy to arrange a stand for selling roasted coffee in bulk in branded bags - this is real will increase your average check.

What you need to open a coffee with you - the choice of the supplier

The quality of the coffee is the most important factor when choosing a supplier. Be sure to check all certificates for products and production and the conclusions of the sanitary and epidemiological examination. You can read more about choosing a supplier in, in which she answered all the most important questions about choosing coffee suppliers and working with them. irina Uskova, CEO of the Coffee Molly business coffeehouse chain.

Coffee shop staff

Barista jobs are often viewed as temporary. To avoid turnover, you need to think through. Most often, the barista is paid hourly. According to trud.com, the average salary of a barista in Ukraine is UAH 5,000-6,000, depending on the city; in millionaire cities, they are naturally higher, and in the capital - the highest. In Russia, salaries are slightly higher, but they also differ significantly from region to region - on average, from 25,000 to 35,000 rubles. Usually a shift lasts 10 hours, but if the coffee shop is in a shopping or business center, then the beginning and end of work coincide with the opening and closing of the center (for example, from 10:00 to 22:00), and then the duration of the shift is 12 hours.

In addition to the rate, you can motivate the barista with a 2-3% share of the sales while fulfilling the plan and following all work instructions.

How to open a coffee to go from scratch. Financial plan

Concerning investment, then opening a takeaway coffee shop is considered a business with small investment... If you choose the most budgetary options with inexpensive rent and used equipment, then you can keep within 100,000 UAH (250,000 rubles), and the maximum is unlikely to be higher than 180,000 UAH (400,000 rubles).

* The cost of renting in shopping centers in large cities in Ukraine and Russia starts from 1000 UAH (2500 rubles) and reaches 5000 UAH (13000 rubles) per square meter. The price depends on the location of the shopping center itself, its class and the location of the point inside the shopping center. The average area of \u200b\u200bthe coffee maker is 10 sq. m.

** The list of purchased equipment includes: bar counter, refrigerator, coffee grinder, water filters, disposable dishes. The volume of purchased coffee depends on the traffic of the place.

Calculation of the cost of coffee to go

Let's consider the calculation of the cost price using the example of a cup of americano. As we said at the very beginning, at a price of 400 UAH (1000 rubles) per kilogram of coffee, about 120 servings can be made from this raw material - 3 UAH (8 rubles) for each. We also include the cost of a glass with a lid, a stirring spoon and sugar - as a result, the cost of the drink will be approximately 7 UAH (18 rubles).

Income per day

In the example, we calculate average income points with takeaway coffee, based on the average bill and the number of purchases.

Income per month

To increase profits, you need to increase the average check. Your barista can do this, the main thing is to properly motivate him. Sell \u200b\u200bmore desserts, snacks, drink fillings, and advise customers to take larger drinks.

The number of purchases also needs to be increased, but it is more difficult to do this: here you already need to seriously work on the brand and the recognition of your takeaway outlets.

It is very important to serve the client quickly: take the order, calculate and serve the drink. If the speed of preparation of drinks depends only on the skills of the barista himself, then everything else can be significantly accelerated if an automation system is installed. For example, to use Poster POS, you need an ordinary tablet that fits easily on a rack. A barista places an order in a couple of taps on the screen, prints a receipt for the buyer, and the owner immediately sees this sale on the screen of his smartphone or in his laptop browser.

Payback point with takeaway coffee

The cost of drinks is 30-40%.

Return on sales - 22%.

Initial investment - UAH 105,000 (RUB 267,500)

Breaking even takes 2 to 4 months.

The return on investment is from 9 to 12 months.

Risks when opening a coffee to go

What are the advantages and disadvantages of such a business? The success of the coffee to go business depends most of all on the location of the outlet. A big risk to business profitability is reduced traffic. For example, if your coffee machine is located in a shopping mall, then the decline could be:

during the vacation season (summer is a rather difficult period for the coffee business: at this time, people prefer to go to nature, to the sea, abroad, and not to walk in shopping centers);

during the holidays (the main target audience is students);

during a crisis in the economy, a jump in the exchange rate, etc. (when the purchasing power of people falls, they rarely go to shopping centers for non-essential products).

If your point is at the entrance to the metro or at a stop, then the traffic depends primarily on the weather. Daily revenue will decline during snow, rain and severe frosts. People are in a hurry to hide from the weather, and not stand at the kiosk waiting for coffee. There is also a decline in the summer period, but profits at this time can be increased in other ways, which we have already described in the article.

Outcome

"Coffee to go" or mini-coffee shop - profitable business, but you should not count on excess profits. On average, monthly income from one outlet rarely exceeds UAH 40,000 (RUB 100,000), and most often amounts to UAH 20,000–30,000 (RUB 40,000–80,000). It is very good if in the first month you can go to zero, but in the future, with the expansion of the assortment and the promotion of the point itself, increasing awareness, you can reach a more decent profit of 80,000 UAH (140,000 rubles).

Despite the fact that the cost of a cup of coffee is 30-40% of the selling price, the profitability still remains at about 20%. Part of the proceeds goes to renting a good place, but thanks to this you can earn more, so you should not cut costs here.

The first 30-60 cups of coffee sold per day pay off rental costs and consumables. And only the next sales will bring 60-70% of the profit.

To earn more, takeaway coffee owners open several points in different parts of the city - firstly, to increase your income and increase brand awareness, and secondly, to compensate for the decline in sales in different locations. For example, a point in a shopping center brings a stable income on weekends, but shows rather low efficiency on weekdays, but with a point in a business center, the opposite is true.

Do not forget about the loyalty of your customers: encourage constant purchases, hold promotions: "The fifth coffee as a gift", "Free waffle for a large cappuccino", etc.

The first burning question for aspiring entrepreneurs who want to start a profitable business based on the growing popularity of this aromatic drink is how to open Coffee to Go? Step by step instructions, business plan, analysis possible risks, a competent strategy is just a small fraction of the information that will be useful for the development of a successful and profitable enterprise.

Fresh, aromatic, invigorating coffee is a delicious alternative to banal tea or cocktails. This drink is preferred by young and creative students and strict teachers, successful businessmen and "free artists", people of the arts and aspiring office workers. But the noisy and active flow of city life does not allow modern coffee lovers to sit in stationary cafes and enjoy every shade of their favorite delicacy.

Mobile coffee shops offering the best sorts of delicious drinks are not only an excellent alternative for those who want to get out of the city bustle for a couple of minutes and relax with a glass of coffee, but also a good idea for a promising startup.

"Coffee to go": about business and sales markets

In essence, "Coffee to go" is a retail outlet offering a service for making coffee in a disposable paper or plastic cup, which allows customers not to waste time on long sittings in a cafe and enjoy their favorite drink on the way - on the way to work, study or home. And this is the basis for the popularity of this format of coffee houses, because modern city dwellers simply do not have extra minutes.

The service implementation process looks like this:

1. The barista prepares the type of drink ordered by the customer at a specially equipped counter.
2. After paying for the order, the client receives coffee in a disposable cup with a lid (this accessory is necessary to maintain the temperature of the drink and prevent it from splashing while driving), a paper sachet with sugar, a napkin and a wooden or plastic stirrer.
3. The customer can drink coffee in any place convenient for him.

The format of the establishments is represented by the following options:

• mobile vans on wheels;
• stationary kiosks with special equipment;
• "Islands" in shopping centers, entertainment complexes.

The assortment of the outlet may include different types of goods - from traditional coffee "classics" (latte, espresso, cappuccino, Americano), which brings up to 90% of the proceeds, to branded mixes with syrups and toppings. It is necessary to include hits-drinks popular among customers in the product line, and the “palette” can be supplemented with seasonal variations of coffee with additives, aromatic assorted teas and cocktails.

But, regardless of the assortment, you need to take care of the quality of raw materials and buy good varieties of coffee beans from trusted suppliers.

In addition, many coffee shops offer customers freshly baked goods such as muffins, donuts, cookies or sandwiches. These snacks are ordered separately as this business does not involve cooking food products based on a retail outlet.

Expansion of the services offered will proportionally increase the number of coffee shop visitors. The target audience of the project is very wide and is not limited in the age category (with the exception of children under 16-17 years old) - these are students, office workers, vacationers, and tourists ... The list goes on and on and this means that a competently and creatively organized trade the point, most likely, will not go unnoticed by customers.

Enterprise benefits and risks

In order for the business to recoup the investment as early as possible and begin to bring a stable income, the owner must study all the nuances, correctly assess his financial capabilities, compare the advantages and expected risks of the enterprise.

The fundamental factors that determine the format of Coffee to Go coffee houses as a profitable business area are:

1. Compactness - an area of \u200b\u200bat least 20 square meters is required to place a retail outlet.
2. There is no need for major repairs of the premises, radical measures for the construction of buildings.
3. Minimum costs to equip a coffee shop with technical equipment.
4. For effective advertising, costly marketing campaigns are not needed; a catchy thematic exterior of the outlet and high-quality service are enough.
5. The growing popularity and, accordingly, the demand for services.

But there are also disadvantages, first of all, it is high competition and the human factor. To minimize risks, it is important to follow some rules:

• Choose a location for a retail outlet with good traffic of people and the absence of competitors near coffee shops.
• To find a friendly, friendly and qualified staff that provides customers with an excellent level of service.
• Constantly monitor the market and maintain the price tag “slightly lower” than that of competitors (an adequate price policy will ensure an increase in the number of visitors and will allow you to stay in the black).
• Monitor the quality and range of drinks offered to customers.
• Arrange the supply of fresh snacks.
• Offer customers profitable current promotions (for example, "The sixth cup of coffee as a gift").

For a business of this format, there are a large number of external threats that can damage the profitability of the enterprise. This is the use of unknown brands of products, staff turnover, related products of questionable quality, and a rapid increase in the purchase price of ingredients.

To get around such "pitfalls", it is important not to rely on cheap equipment, low-grade drinks and unskilled staff, as well as to pay maximum attention to the work of the coffee shop.

Aspiring entrepreneurs can take the opportunity to buy a franchise of a well-known brand and start working under its name. Thus, you can minimize the risks of losing finances and gain quality experience in this field of activity.

Business organization

Open "Coffee to Take" after you thoroughly analyze the sales market and identify the target audience, assess the level of competition and your own financial capabilities, and based on the information received, create a detailed business plan.

Perhaps objective reasons simply will not allow making the coffee business profitable, and the outlet not only will not go to zero, but will also turn out to be unprofitable.

To create and launch a take-away coffee from scratch in the shortest possible time, you need a solid initial capital. But even without the ability to competently conduct business and coordinate processes, one cannot count on success either.

To correctly organize the enterprise and quickly bring it to the break-even point, such step-by-step instruction:

1. Execution of documents (registration of a company as an individual entrepreneur or LLC, registration with tax authorities in the form of ENDV or LLC).
2. Locating and renting a room / outdoor space for a coffee business.
3. Installation of a rack and purchase / leasing of equipment for a retail outlet.
4. Selection and, if necessary, training of employees.
5. Organization of a promotional campaign for the opening of the outlet.

To open a coffee to go point you can buy ready business under the franchise of one of the famous brands. This will save time and effort, but will require additional financial costs.

To cut costs, you can start organizing and running an efficient and profitable enterprise yourself. The latter option will ensure that investment is minimized. But with this approach, you need to pay maximum attention to each of the stages of creating a business.

Step 1. Documentary base

It is necessary to prepare the following documents:

• Registration as an individual entrepreneur or LLC (depending on the size of the business and the owner's plans for its development) in the tax service.
• The choice of the form of taxation (the UTII form is recommended).
• Permission for the provision of catering services from the sanitary inspection.
• Conclusion of the fire safety service and territorial authorities (not issued for the rented area).

Obtaining permits at the initial stage does not exempt the owners from constant monitoring of the outlet's compliance with sanitary standards and fire safety requirements. The relevant authorities at least once a year can check the condition of the coffee house, the availability of certificates for the ingredients used and confirmations of the quality of the products offered.

Step 2. Location

A very important point! Choose a location with a lot of potential customers. These are, for example, office blocks, intersections of busy streets, nearby universities, metro stations, public transport stops.

Convenient location of retail outlets in large entertainment and shopping centers, airports and train stations, in the park area.

Step 3. Arrangement of the point

A client can drink an instant drink from a sachet in almost any store or grocery stall, but enjoy high-quality and natural take-away coffee from good varieties, and even amazingly tasty prepared with the help of professional equipment - this is possible only in your coffee shop.

But for this it is not enough just to open a business, you will have to spend a lot on a good coffee machine (preferably models of Italian brands), a powerful coffee grinder, a blender, and water purification filters. You will also need showcases for related products, a mini-refrigerator for dairy products, a bar counter and advertising pillars, a lighting system, a menu design, etc.

Suppliers can also offer quality equipment on a free lease basis when purchasing large quantities of ingredients.

Step 4. HR policy

A polite, friendly staff of professionals in their field is a significant part of the overall success of the enterprise. You can hire an experienced creative barista or find people willing to learn the art of making delicious coffee.

For the effective operation of the outlet, it is enough to hire two people who will change according to a convenient system schedule.

Step 5. Promotion

It is important for a novice entrepreneur to know not only information on how to open Coffee with You, but also how to correctly advertise your business and thereby attract more buyers. This item will not incur any special costs for large-scale campaigns, there are a lot of ideas for effective and inexpensive marketing.

For example, it can be a creative name and logo of a brand, creating pages on social networks, original promotions (“Bring a friend”, “Collect likes”, “Check in with us and get a tasty bonus”, etc.), placement of banners around the city , distribution of flyers and advertising leaflets. This list is limited only by the imagination and financial capabilities of the owners.

But in addition to general organizational issues and a list of what is needed to open a retail outlet, businessmen are interested in the main information - how much it all costs and in what time frame the enterprise will fully recoup the investment.

Video: how to open a coffee shop "Coffee to go"?

Financial background

Before drawing up a business plan, you need to critically assess all possible risks and make detailed calculations. Let's consider the approximate amount of investment using the example of a retail outlet - an "island" in an entertainment center.

Taking into account the average cost of a glass of drink at 80 rubles and the approximate amount of daily earnings - 8,000 rubles, the outlet will fully pay for itself in six months of effective operation. A properly organized workflow and the use of high-quality equipment and raw materials make it possible to achieve an increase in profitability of up to 50-80%.

I was interested in business issues long before I started doing business. My choice fell on coffee.

It has become too fashionable in the last five or seven years to drink it while walking the streets. Each coffee shop offers an opportunity called "Take coffee with you" ... Besides, I myself am a big fan of him.

Why exactly a coffee shop

When I got the idea to start a business, I went through a lot of ideas in my head and didn't even consider the option of opening a coffee shop. Somewhere on a subconscious level, I convinced myself that there are too many establishments of this kind, and to open a coffee shop means to doom yourself to a constant struggle with competition and possibly suffer losses.

At that time, I drew attention to vending and was already ready to buy two coffee machines and one snack machine, but then I found out that in this business it is best to first select the location of the machines, and only then buy.

I couldn't find a place, so I switched to a coffee shop. Moreover, the income from a coffee shop, according to my calculations, should have been much higher than the income from several coffee machines.

I had no acquaintances who could give advice in this regard, so I had to rely only on myself. Looking ahead, I can say that there is a lot of false information on the Internet.

Almost every second article about this business promises a novice businessman a mountain of gold. In fact, this is not at all the case.

Which coffee shop

Most of all, I wanted to open a coffee shop, where the customer could go and sit. Shelf of books, chess table - this is the perfect coffee shop that I built in my imagination, but then it would have taken too much money... In addition, this style already resembles an anti-cafe.

Therefore, it was decided to open a mini-coffee shop. That is, a small, modern booth, in the form of a stall. In another way, it is called a coffee kiosk.

In principle, a mini-coffee house is in no way inferior to large coffee houses, because the main trend of coffee houses is “Coffee to go”. This is exactly the direction I tried to adhere to.

When I first became interested in this issue, I watched several such kiosks for several hours. One was near the train station.

Another kiosk in the city center. In half a day, these kiosks had 24 and 32 customers, respectively.

Seat selection

Choosing a place for a coffee shop is not so easy. It seemed to me that all the best places had been taken for a long time. The first location I chose was in a mall, but I was confused that it only gets lively on weekends. I was refused in other shopping centers. In several of them, the rent was too high.

In the end, I chose the main street of the city. Our city has its own "Arbat". Only pedestrians can move along it. The traffic is busy, especially on weekends and holidays. There are shops and business centers here. Street vendors sell souvenir products.

I put my kiosk near the bookstore. Rent 4 sq. m. only 12 300 per month. The contract was concluded in the city administration. True, there is one but ... .. On holidays, the rent is 2400 for the area I occupy. That is, this is an additional fee to the monthly rent.

Such conditions are common throughout the territory of our country. In my case, there is a discount because I am a permanent tenant. Those who trade exclusively on holidays pay more. The price is also measured from the number of occupied square meters.

You don't have to pay for electricity. It is included in the rental price. However, during heating periods, the price rises by 900 rubles.

Buying a coffee kiosk

There are many coffee stalls for sale on the Internet. When I first became interested in this issue and saw the prices, I gasped! coffee cups - 200,000-250,000 thousand rubles.

And this is on condition that I planned to keep within 200,000 thousand rubles.

The cost of this kiosk is 240,000 rubles.

This is what my kiosk looks like. The price is 120,000 rubles.

I managed to find a cheaper option for 120,000 tons. I did not consider used options. Its internal area is less than that of models for 200,000 thousand rubles. It's already cramped to be there together.

The choice of a kiosk should be taken very carefully. Initially, I chose a model for 90,000 tons. and already wanted to order, but when I phoned the company, it turned out that this was only the cost of the frame, without interior decoration and insulation.
You can buy a kiosk even cheaper. Plain, rectangular. Their average price is 50,000 - 70,000 rubles.

The kiosk was delivered five days after the payment was made and the sales contract was signed. For most companies, the deal is roughly the same. The contract is sent to the email address, it must be signed and sent back. You can ask to send the contract by mail.

The price includes delivery, directly to the location of the kiosk. After installation, it is necessary to check the integrity of the kiosk: doors, locks, windows, roof, no damage, after which a document is signed stating that the goods were received intact. It is also necessary to sign the inventory, having previously checked the presence of all the details and elements of the kiosk.

Equipment purchase

I didn't buy equipment for my kiosk until it was delivered to me. It was important for me to see what was going on inside and determine the size of the future equipment. How and where to place it. At that time, I was sure that I would spend a lot of money, but everything turned out cheaper than I expected.

I bought a FUTURMAT Rimini A / 2 coffee machine. One of the most expensive. Its price is growing from year to year. I managed to get it for 85,000 rubles. Six months later, when I was selling the coffee shop, its price rose to 130,000 tons.

This model is used by world-famous coffee houses. It has practically no analogues. At least in its price range. It has a 2-year warranty.

The main quality of this device is good performance. Many coffee houses use cheap machines at a price of 25,000 - 40,000 tons. but in order not to spoil the coffee machine, you have to purchase two copies.

Another plus when buying this coffee machine is that as a gift the customer receives coptester spoons, etching pencils, temping mats, several trays, several mugs for mixing ingredients.

Purchase of ingredients

I bought all the ingredients from one city company. True, they did not have delivery and had to go to their warehouse, which is located outside the city. But the prices are pretty low. In addition to coffee, I bought cups, lids, milk, cocoa, chocolate, sugar there.

The purchase was made strictly once every two weeks, regardless of whether the ingredients from the last purchase remained or not. For one purchase, I fit in 2500 - 3000 rubles.

Staff recruitment

I hired two salespeople. One was a professional barista, the other employee (a girl) had experience working in a coffee shop. I managed to find them thanks to an ad on the Internet. Of course, they had to be arranged without official registration.

Opening hours: 2 days in two days, from 8.00 am to 19.00 pm.

Payment: 800 rubles per shift.

Registration in the tax office

Since I already had registration with the tax authority as an individual entrepreneur, I did not have to register my business. I pay a fixed amount, in the region of 30,000 rubles once a year, plus 6,000 rubles. to an accounting company.

I think this is the most ideal taxation system. Moreover, I have benefits, so the percentage of taxation is lower. True, the amount is growing every year.

Identifying needs

Initially, there were many drinks in our assortment, but after two months we left only the most demanded ones:

Cappuccino

Cappuccino is the most sought after coffee. If we compare the number of purchases of this coffee as a percentage of other drinks, then according to my calculations, it turns out 80% to 20%.

They buy not only classic cappuccino, but also with various additives. Most often these are chocolate, caramel and vanilla. Fruit syrup supplements are not in demand. Maybe a banana.

Steamers

Steamer is a simple, mild cocoa beverage. It is in demand not only among adults, but also among children. The main feature of the steamer is a good share of protein cream, which is eaten with a spoon and washed down with a drink through a straw.

Steamer topping: chocolate crumbs, candy filling, cocoa topping.

Unclaimed drinks

Nobody buys tea. Hot chocolate is rarely bought, as is cocoa. Our assortment consisted of cappuccino of different dosage with different fillings and steamers, several types. Lattes are also rarely bought.

Seasonality

My coffee shop operated from August 2017 to January 2018, after which it was successfully sold. During this time, I managed to determine that the best buying activity was in the fall. Although initially assumed that most of the sales will be carried out in the winter.

Summer is hot, so cold drinks are best bought at this time of year. Many people think that they should start selling lemonade, but this opinion is wrong. My observations have shown that people prefer branded carbonated drinks in hot weather.

Competition

What I initially feared the most was competition, But if someone asked me about it, I would answer: "I don't know anything about it." The closest competitor was 150 meters away, but I think he was in more trouble than me. There were no steamers. This drink was very popular.

Prices

Cappuccino cost:

300 grams - 80 rubles.

450 grams - 110 rubles.

Syrup addition - 20 rubles.

Steamers

Any steamer - 80 rubles.

Expenses. Income.

Kiosk - 120,000 RUB

Coffee machine - 85,000 rubles

Total 205,000 RUB my business investment.

Monthly expenses:

Ingredients for a month - RUB 6000

Rent - 12,000 RUB

Employee pay - RUB 48,000

Total: 66,000 RUB

Income

The cost of one glass of cappuccino is 13-16 rubles, depending on the dosage.

The cost of one steamer is 18 rubles.

Income from each sold glass is 60 - 100 rubles.

We managed to sell 40-60 glasses of coffee and steamers every day.

The approximate income per day ranged from 3000 to 4500 tr.

During the work, several holidays fell. On such days, there are more purchases, about 70-80. To get the most benefit, I raised prices by 10 rubles.

The monthly income was: 90 00 - 120 000 rub.

Reading profit 24,000 - 42,000 tr. per month. For half a year of operation of the kiosk, I managed to fully recoup the kiosk, after which I decided to sell it.

Many of the owners of such kiosks make a profit and more because they themselves stand behind the counter. I could not afford it, as I have been doing other activities for a long time.

Consumers

All people between the ages of 16 and 40 buy coffee. Parents buy steamers for their children. They are also readily purchased by schoolchildren and students.

A lot of shopping occurs in the morning, when office plankton rush to their jobs. Therefore, the coffee shop's working day began at 8.00 am. Stably from 8.00 to 10.00 in the morning, it was possible to sell 8-12 glasses of coffee.

Business sale

When I started doing this business, I assumed that if things went badly, I would try to sell it, or, in extreme cases, sell a kiosk and equipment. That is why I acquired only new things.

In principle, things were not going so badly, although I initially assumed that I would earn more. Perhaps I was doing something wrong. At least, he did not keep strict bookkeeping. There was simply no time for that. And it is simply impossible to calculate real expenses with incomes down to a penny. My calculations have always been approximate.

There are many companies that sell business, but I did not sell my business through them. This is because they take a large percentage of the sale. The lower the cost of the business, the higher the percentage. It is important to sell businesses worth over a million rubles through these companies.

I sold my business through Avito and our local website. To be honest, I didn’t expect so many calls. There were about 10 of them.

The kiosk was bought by a woman who already had several of the same coffee shops. I exhibited my business for 300,000 rubles. but during a personal meeting and inspection of the coffee shop, she proved by calculations and calculations that it costs less than I want to get for it.

Total 230 00 r. In principle, not bad. Of course, I wanted to sell it at a higher price, but I understood that if I let this buyer go, I don't know when I would find the next one.

The sale of the kiosk and equipment was formalized through a notary (we divided all costs equally), the lease agreement for the area was reissued at the city administration.

Thus, within six months I earned an average of 30,000 rubles. and sold the coffee house at a price higher than he invested by 25,000 tr.

For those who want to save money when opening a mini - coffee shop, you need to purchase a rectangular coffee shop. Their cost is half the price of a coffee shop. You can also save on a coffee machine.

Conclusion

As a result, we can draw a conclusion: it is profitable to open a mini - coffee shop. Especially beneficial for those who plan to work there themselves. The competition in this market is quite strong, so it is necessary to carefully consider the choice of the location and the drinks that will be sold in the coffee shop.

Ingredients for all coffee drinks are sold in all major cities at affordable prices. I would even say at very low prices, so the approximate cost of the coffee produced is from 12 to 20 rubles.

Sellers who have had experience should be hired, unless, of course, the necessary knowledge is available. I was taught to understand the preparation of coffee by my own employees.

In general, this type of earnings is very relevant, if, of course, all the necessary conditions are met.

After the sale of the coffee shop, I even bought coffee there several times, but the new owner changed staff, increased the number of drinks, repainted the kiosk and even moved it a few meters. A few months ago, I discovered that the coffee shop was no longer there.

25.01.18 105 426 9

Bust it up and open it up again

Two classmates are selling coffee to go in the lobby of a Moscow business center.

Irina Alexandrova

talked to the owners of the coffee shop

They invested 500,000 rubles. Six months later, their turnover is 450 thousand rubles, the net profit is 90 thousand for two per month.

First attempt for 1 million rubles

Vladislav Redkin is 20 years old, he was born in Crimea, now he lives in Moscow. In parallel, he has a cleaning company. His partner is Vladislav Teteruk, he is 25 years old, he is from Belarus. The guys met at a business university.

The first joint experience was a small cafe with several tables. The partners rented a space in the lobby of the business center, made repairs in it, bought furniture, utensils, and equipment. In total, they invested a million, and it was their own money, not credit.

For six months the guys worked seven days a week and made a profit, but it was so small that it did not justify the effort. As a result, the cafe had to be closed. With the money raised, each of the partners went to travel and reflect on their experience.

The guys believe that the reason for the failure was fear: they were afraid that visitors would not come to them, so they went over the price - they sold a cup of coffee for 150 R at a loss for 117 R.

Spent on the first coffee shop

Spending

The cost

Rent for 2 months

200,000 RUB

Equipment, appliances, furniture

300,000 RUB

500,000 RUB

Consumables

80,000 RUB

1,100,000 R

Second attempt for 500 thousand rubles

The second visit took place six months ago: the guys opened a coffee island in the same business center, right opposite their former cafe.

Renting 12 m² opposite the elevators costs 50,000 RUR - about the same as renting the previous premises. But many times more people walk past the coffee island: every morning the crowd fills the lobby on the way to work, then several times a day people go for breaks, smoke breaks and lunches, and guests constantly come to the offices.

350,000 RUB

cost a kiosk with a showcase, fridge, microwave and juicer

For 350,000 RUR, the guys bought an island - a kiosk with a display case, refrigerator, microwave and juicer. Additionally, we bought equipment: a grill to heat sandwiches and pastries - 13 thousand; blender for smoothies - 10 thousand; cabinet-rack for inventory - 10 thousand. The inventory took another 30 thousand.

The coffee machine was rented. Monthly car rental - 13,000 RUR, the amount includes maintenance and repairs if necessary. Over time, the guys plan to buy their own.

Consumables - paper cups, lids, napkins, spoons, baking bags - at the start cost 18 thousand rubles. For 30 thousand, the guys bought food for the first two weeks.

In total, the launch took about 500,000 rubles.

On the opening day, the revenue of the coffee island was 9000 RUR, and two weeks later it reached 15000 RUR. In October 2017, daily revenue is kept at the level of R20,000 to R24,000. The monthly turnover is 450,000 RUR, and the net profit for two is 90,000 RUR. By the end of October, the guys recaptured their investments.

2000 RUB

the salary of the invited barista per day

When things went well, the guys hired a barista, his salary is 2000 R per day, the shift is from 7:30 to 19:00. Today there are two employees, the second one works half a day and receives 1200 R per shift. Coffee Island is open Monday through Friday, and there are not enough people in the business center on weekends.

Spent on opening

Spending

The cost

Showcase and tables

350,000 RUB

Rent 12 m²

50,000 RUB

8000 RUB

Microwave

5000 RUB

10,000 RUB

10,000 RUB

Consumables

18,000 RUB

Products for 2 weeks

30,000 RUR

Coffee machine

13,000 RUB

494,000 RUB

Spend a month

Spending

The cost

Rent 12 m²

50,000 RUB

Consumables

45,000 RUB

Products

89,500 RUB

Coffee machine

13,000 RUB

Barista salary

64,000 RUR

Tax and account management

12,000 RUB

0 R

263,500 RUB

Documents and taxes

The coffee island is registered on an individual entrepreneur, they work on the patent taxation system (PSN). The payment of tax can be broken down - the monthly payment is 10,000 RUR.

60% of buyers prefer to pay with cards. Merchant acquiring commission - 2%.

No special permits are required for the coffee island. It is necessary to send a notification to Rospotrebnadzor about the opening. Scheduled inspection of SES only three years after the start of work. To work as a barista, you need a medical book.

How much does it cost to open an IP for a coffee shop

Spending

The cost

State duty

800 RUB

10,000 R / month

Acquiring

2% of the operation

0 R (for now)

Examination for the medical book

4000 RUB

14 800 RUB

Products

Coffee beans and milk are the most important ingredients that the guys decided not to skimp on.

Two types of coffee beans are commonly used in coffee: Arabica and Robusta. Arabica is tasty and expensive, while robusta is more bitter and cheaper. Often to reduce the cost of coffee, Arabica is mixed with robusta. Guys don't do that.

62 RUB

costs a liter of milk. 600 liters are bought per month

For the island, they buy 100% Arabica, a Brazilian variety of Modjiana, fried to a medium degree. For 1 kg of grains they pay 870 R, 2 kg per day, about 40 kg per month.

Milk is bought for the most expensive: low-lactose, 3.5% fat, slightly sweet taste, at 62 R per liter. The cheaper milk differs not only in taste, but also in density - the foam is less airy. 400 liters per month.

There is no running water to the coffee island, so the guys order bottled water. It takes 5 bottles of 20 liters per week, 165 R per bottle.

At first, they ordered syrups at 500 R per liter bottle, later through friends they found a supplier selling syrups at 300 R. It takes 20 bottles per month.

89,500 RUB

the guys spend a month on groceries

Every two weeks the guys go to Metro for ice cream (250 R per 1 kg), fruits and berries for smoothies (about 1000 R per kg), toppings (300 R per liter), cinnamon (250 R per 1 kg).

Hello dear readers! Today I again interviewed Alexei Kornelyuk, who owns his own coffee space chain Coffee Space and Coffee Woods in Novosibirsk. Aleksey also sells franchises of his coffee houses to other cities, and at the moment more than 24 franchised coffee houses have already been opened. In today's article, Alexey will tell you how to open a coffee shop from scratch, list the main stages of opening his own coffee shop, and also tell you how he opens a coffee shop.

- Alexey, hello! How long ago did you open your first coffee shop and how many do you have now?

Hi Nikolay. The very idea to open a coffee shop visited me in 2013, having studied this niche for a long time and worked out the concept of my future business, on January 1, 2014, I managed to open. At the moment, I have 4 coffee shops and 27 outlets working on the franchise model.

- Why did you choose this particular coffee shop format (in shopping centers)?

To be honest, I have never stopped only at shopping centers, our coffee shops can be found in business centers and in street pavilions. I've always asked the question "Where is our target audience?"

And already on the basis of this, they studied the numbers (throughput - the cost per 1 sq. M).

- How much money did you invest in opening the first coffee shop and what was it spent on?

I bought the first coffee point from my colleague, who later became my confectionery supplier.

I bought it from him for 250 thousand rubles +/-. Why did you buy it?

Because there was already a contract for a gorgeous place and everything is ready, my task was to remake the point so that it would radically change and bring more money.

Of course, now I understand that I overpaid. If I would have done it myself, the amount would have been less, but it’s not a fact that I would have avoided mistakes.

- Where did the idea to name the coffee shops Coffee Space come from?

By brute force method. The perfect name will never appear in my head completely by accident, I just went through the combinations of words that sounded laconic and interesting. And already based on the name, I made a space theme, and no one has ever done it.

- How quickly did the first coffee shop and subsequent ones pay off? How much money is the business making now?

I opened the second coffee shop after 3 months, that is, the funds that were supposed to pay off the first coffee shop, I just invested in the creation of the second coffee shop. If we talk about Novosibirsk, then this is from 45 thousand in a bad month and 130 thousand in a good one. The average figure is 70-80 thousand, of course, net profit.

The situation in the capital cities is different, the guys from St. Petersburg do one and a half times more.

But of course, do not forget that everything depends on the businessman. If he works on a business, he gets the amount he deserves.

For example, we made a net profit of 28 thousand in one day (of course, these were holidays).

- What is the area occupied by one coffee shop? Have you calculated the efficiency from a decrease / increase in area? Nobody wants to pay for squares that only gobble up rent money.

The fact is that the rental department imposes its own conditions, it can be payment for 1 square meter, or it can be payment for a place in its entirety. In the second case, we can occupy 2 square meters or 8 square meters, but we will still be obliged to pay the N-th amount of money under the contract for the whole place.

If we are talking specifically about paying per square meter, then of course you should think about reducing the total area in favor of functionality, the entire space should work and bring money. For example, the situation with my first point was not the best. There, the price for 1 square meter was 8 thousand rubles, for 6 squares I paid 48 thousand. This point could easily be reduced to 3-4 square meters and therefore save 16-24 thousand rubles a month.

- How do you choose locations for new coffee houses and choose for existing ones? What are you paying attention to? What are the indicators of an attractive place for you?

Judging by the total cross-country ability is not always true, and in particular to believe the statistics provided by the rental department. Yes, they have counters that count the number of people who have entered, but let's not forget that there are employees (who are not your customers) and these employees go to smoke 5 times, which means that 1 person can apply for 5-7 in statistics. man.

It is important to understand who else is our target audience, since these are young people, then you should pay attention to educational institutions that are located nearby.

There are also traps that can kill a business.

First, you should never take the general traffic statistics as given, since local traffic is important to you, that is, the number of people who pass exclusively near a potential location.

Second, you probably saw in your city when tenants constantly move out from one seemingly advantageous place?

The point is that there is a chasm between "pass by" and "buy". For example, if the window in the pavilion is turned in the other direction and the buyer has to go around to make a purchase, then you are deliberately reducing your revenue or there is a flower bed in front of the pavilion, this is also a barrier between your customers and the money at the checkout.

- Now every shopping center has mini-coffee shops. How do you fight your competitors? Or are you just looking for a shopping center without competitors?

No, you can only find a place without competitors in a bad shopping center.

As a rule, even if there are no coffee points, there are stationary coffee shops where you can not only sit down and drink coffee, but also eat.

You will not surprise anyone with promises of delicious coffee, everyone says so. Therefore, you need to prove not in words, but in deeds, the only problem is switching customers from a competitor to you. Since the habit is already working there, which means buying in a trusted place is still safer than in a new, as yet unknown place.

Marketing is used, the task of which is to give tangible benefits, people like to buy, but no one likes to pay.

Therefore, the task is to make an exclusive offer so that a potential client can pay the minimum, but at the same time get a product that is head and shoulders above the competition.

For this, a comprehensive loyalty program is used (social networks, flyers, discount cards, bonuses, etc.)

When the customer decided to try it, it is important not to screw up and make an amazing coffee.

And this is already a question for the product and the skill of the barista.

- What requirements from the law are required to comply with this kind of coffee shop?

According to SANPIN, there must be running water at the outlet, if you are only making coffee, no fresh juices, then the sink is optional, the staff needs a medical record, all tax deductions to the pension fund, the social insurance fund must also be paid.

If you have a UTII taxation system, you may not have a cash register and punch checks for yourself.

For all confectionery products, you must have certification, since in case of poisoning they will ask you first of all.

- List all the stages of opening a coffee shop, from choosing a location to the start of sales, step by step, which you went through when opening your coffee shops.

1. Search for a place (I advise you to choose up to 10 options so that the choice is constructive)
2. Development of the design of the island project, if it is a shopping center or a business center.

A computer model is needed for two things:

Primarily for furniture makers who will make an island based on drawings.

Secondly, visualization is needed for presentation to a shopping center.

1. Search for furniture companies and mailing out commercial offers, choose contractors based on price and terms. As a rule, people always draw different prices, so the more offers you have, the better, there will be plenty to choose from.
2. Search for coffee companies that rent a coffee machine + coffee grinder. In my opinion, it is not worth buying equipment at the initial stage, as this waste will greatly burden your budget.
3. The selection of the coffee blend you will be working on is worth trying and exploring all the options available for that selection.

Since, in addition to the coffee bean itself, it is important to understand where it grew, what sort and how this bean was roasted.

1. Search for confectionery companies that can provide you with their sweets.
2. Personnel search, ideally for 1 point you need to have 3 candidates.

1. Search and purchase of consumables (cups, lids, plates, bags, etc.).
2. Search and purchase of equipment for work (check-printing machine, cash drawer, refrigerator, showcase, lightbox, LEDs, etc.).
3. Create promotions a month in advance, as it is very important to have a plan ahead.
4. Preparation for the technical opening.

- What equipment do you use to make coffee? They say that a lot depends on the quality of the coffee machine. It's true? How not to make a mistake with the equipment?

Not entirely true. Basically, it all depends on the professionalism of the barista, even the most expensive coffee machine can make bad coffee.

In no case do not use automatic coffee machines, especially the push-button version, where you press a button and a liquid that is remotely similar to coffee flows out.

The coffee equipment must be professional, it is advisable to take a two-group coffee machine. It looks solid and you can make any drink on it. Of course, coffee machines are different. There are many models. A good coffee machine costs between $ 200,000 and $ 2.5 million.

And our task is to save money and at the initial stage, you can rent equipment.

- How many glasses of coffee per day are sold in one coffee shop on average? And what does the increase / decrease of the sold quantity depend on?

47 to 150 glasses a day. It all depends on properly built marketing, as I said earlier, this is a whole series of works both to attract a new audience and to retain an old one.

It is important to understand that regular guests will bring you the main revenue, which means you need to do everything to make new guests want to become regular customers.

I would hardly use promotion on the Internet (social networks) at the initial stages. Because there is no point in advertising something if the subscriber of the group lives on the opposite side of the city and, as you understand, he is unlikely to go for a glass of coffee, standing in traffic jams for 2 hours.

Buying coffee is an emotional choice, which means that the desire to drink coffee arises when a potential customer passes by and his visual background is filled only by you. Hence another challenge: to design the coffee island so that it is very different from all competitors.

Therefore, we pay attention to end-to-end traffic, who passes, who are these people and how can they be stopped in order to buy our coffee?

A well-formed point will help you in all this. For example, road signs, animators, etc.

You have to be a visual annoyance for a passing person to even see you.

- How to properly design a coffee shop, signs, menus, etc.?

Before answering these questions, it is helpful to take the consumer's side and ask yourself a slightly different question: “Walking by, what would make me stop and buy coffee?”

The point should be attractive and at the same time be different from the rest. No bland details, everything should be stylish and intuitive.

The menu should be readable and preferably in large print. People love to buy but don't like to pay, remember!

The name of the assortment in large print, the price is slightly lower.

And don't forget to bet 9.99 at the end. It’s pop, but it still works.

Psychologically, 69 rubles for coffee is better perceived than 70 rubles.

- How did you look for coffee suppliers? And how do you find suppliers with quality raw materials? What are your requirements for suppliers?

To set requirements for suppliers, you must first understand this issue. For you to understand, there are a great many companies that sell their coffee blends and, like everyone else, claim that they are the best.

If we talk about AZY, then there is an unspoken rule by which you can determine how high-quality the coffee mixture is. Composition of coffee beans. The most common are Arabica and Robusta.

Arabica is considered a more expensive grain (it has a bitter taste).

Robusta, a cheaper analogue (creates a sour taste).

So, if you do not want to feel the taste of sourness and get better quality raw materials, pay attention to the composition of the coffee mixture, the more Arabica, the more expensive the mixture.

You should look for suppliers on the Internet, as a rule, there are plenty of them in every city.

- What processes did you do independently and what did you delegate? What do you advise to delegate last, and what vice versa as early as possible?

But the question remained how to control them, check them, calculate them, reward them, etc.

Since I had 3 people working at the outlet, I conditionally singled out a more responsible favorite, whom I appointed after 2 months as a barista-administrator. And it turned out that I delegated almost 90% of the work. I was left with the purchase of consumables, payment of rent and control of proceeds from the point.

- How many employees work at one coffee shop and what is their salary?

As I wrote earlier, it is advisable to take 3 people.

2 will work on a permanent basis, and the third person will provide insurance if someone falls ill.

The salary depends exclusively on the turnover of the point. The higher the turnover at the outlet, the higher the payment for 1 hour.

We have a table in which all kinds of payment options are literally written.

But this is a commercial secret.

- Do employees undergo training or do you hire people with work experience? Who is teaching?

My practice has shown that most often it is necessary to train personnel. At first, I did it myself, then the senior barista-administrator began to teach, and I only certified and made a decision to hire or not to hire.

- What are your requirements for employees?

Like all employers, I welcome such qualities as: attentiveness, responsibility, punctuality and sociability.

When choosing candidates, you should pay attention to 2 things.

1. Intuition. She rarely fails and if you feel calm, then this person should be hired.
2. Time. It acts in a magical way, reveals a person, showing all his shortcomings and advantages.

- Is there theft by employees? How do you deal with this?

Of course there is, or rather it was. Ignorance of all the subtleties leads to the fact that you will miss a large amount. In this regard, I can give the following tips:

1. Initially, build trust with the staff, you are not only an evil boss, but also a partner.
2. If a coffee shop works smartly, then it has a CRM system (cloud software), which displays what was sold per day, exactly by position.
3. Of course, the barista may not punch the checks, then the universal plate saves. "If you were not given a check, purchase at the expense of the staff"
4. The coffee grinder has portion counters that clearly show how much coffee has been prepared.
5. Cameras.

- Did you yourself learn to make coffee and come up with recipes, or did one of the hired specialists debug these processes?

I took courses, read the relevant literature, went to master classes to improve the skill of making coffee.

Our brand book has a staff assessment checklist, using which you can give an accurate assessment of staff skills.

- Did you come up with any specific recipes for drinks or do you have a standard assortment? Maybe there are branded ways of making coffee or branded drinks?

We have developed our own recipe for cold drinks, which are fundamentally different from (strawberry paradise, chocolate delight and similar names).

I attracted professionals in this niche and together we came up with completely unimaginable things.

- Are the prices for coffee in your coffee houses average market, higher, lower? And why?

Before pricing, we analyze our competitors.

Initially, it's best to put prices below market prices so people can try.

And then gradually raise the price, arguing that you have changed the coffee blend, thereby raising the quality.

- Do you have the opportunity to pay in a coffee shop with bank cards? And what is the percentage of payments with cards in relation to cash? I noticed that people are less likely to use cash when it is possible to pay by card.

Of course, you can also pay with bank cards. The issue is resolved with the help of acquiring. It is enough to contact the bank, where you have and they will give full information on payments with the card. Since 100r is in the wallet of almost any person. It is convenient to pay with a card in a store, while cash works better in a cafe.

- How much have the sanctions and crisis affected you? Have you bought less coffee? Did you have to raise prices strongly due to high prices for raw materials?

They touched on this little is said, each supplier, no matter whether it is milk or glasses, said that he was raising prices. For example, in 2014 the cost of a glass of cappuccino was 12-16 rubles. now 24-28 p. I will not say that the crisis had a strong impact on revenues, as the issue is easily resolved by raising prices. Especially if competitors also raise prices.

- How promising is it now to open new coffee shops and promote a new brand? Or is it easier to buy a ready-made brand in the form of a franchise? It seems to me that the market is already oversaturated. Or I'm wrong?

They talked about oversaturation in 2014, then in 2015 and now in 2016, it is better not to philosophize on this topic, but to open a business, for example, on a franchise. Time is playing against you. Saturation depends on purchasing power, if coffee shops open and make money, why waste time and better open as early as possible.

A franchise is what will help an entrepreneur save money. Of course, unknowingly, you can make a great many mistakes and lose large sums (as was the case with me at the very beginning).

You just need to remember about the cost and mark-up. When there is a cheat, it is very profitable to work in the coffee shop industry and it is foolish to lose this opportunity.

- How difficult or easy is it for a beginner to enter this business now? Is the financial threshold for entering a business increasing every year?

Even if an entrepreneur already had experience in business, this does not mean that he will open a coffee shop with ease and without mistakes.

Catering is a separate industry. She is radically different from everyone else. Here you need to act and think in a completely different way.

The most difficult thing for a beginner is to get favorable prices.

For example, we have brought down the rental price for our partner in St. Petersburg to 970 thousand rubles (per year). That is, if he tried to do it himself, he is unlikely to succeed. It was easier for me to negotiate with the landlord, since I already have experience in opening caffeine and I have an idea of \u200b\u200bthe rental value in various retail locations in St. Petersburg.

The same story with coffee equipment. The Russian is a cunning person and if there is an opportunity to pay too much on an inexperienced person, he will not miss it.

And of course, due to inflation, the threshold entry into this business has increased, for the regions it is about 120-180 thousand investments. For St. Petersburg and Moscow 250-320 thousand.

- Will such a coffee shop be profitable in small towns or is it worth considering only cities with a million population?

A good coffee shop will be profitable everywhere, unless, of course, consider very small settlements with a population of less than 30 thousand people. It all depends not on the total population, but on the local passability. In addition, in the regions rent is cheap, the salary is small and there is less competition. This should be used.

And yet, I advise you to try yourself, and it is better to open on a franchise, the threshold entrance is not so big, but if you do everything according to our instructions, you will earn from 50 to 120 thousand.

- Are you expanding the network of coffee shops in your city or stopped at franchising, selling the franchise to other cities?

I have 4 coffee shops in the city and this is enough for now, but I have 3 more businesses, and I just have no time to expand.

- What are your plans for the development of Coffee Space?

So that in every city there is our partner who will proudly answer that he owns the Coffee Space coffee shop.

Well, go beyond Russia, for example, to the CIS countries.

Have a financial cushion. Analysis is one thing, but the reality is quite another. Get ready for financial holes. If you start from scratch, during the first 3 months you will definitely work to zero.

We will personally come to you and lead you by the hand at all stages of our work.