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Once the owner of a web studio in Kaliningrad David Shevchenko stopped shaving and grew a beard - but very soon he got tired of friends and acquaintances asking when he would shave it. As “our answer to Chamberlain,” David created the Borodist community on the VKontakte social network, where he began to collect interesting and useful content about bearded men. This community was the beginning of a business on beard cosmetics, which he and his partners eventually began to produce.
An entrepreneur from Kaliningrad, founder of a beard care brand. Education: Baltic Federal University (specialty - "computer security"). The company has production facilities in St. Petersburg. Brand cosmetics - oils, waxes, creams, balms, etc. - in demand not only in Russia, but also in many European countries; the company intends to open the second factory in the Old World.
There is an audience - you can start a business
In 2012, there were no orders in my web studio. I will exaggerate if I say "depression", but it was not the best period in my life, he discouraged many actions, one of them is shaving. I just didn't want to shave. All the following weeks I heard from friends the question - "why don't you shave?" This caused outrage on my part - why should I do this ?!
The questions continued, the beard grew, and I decided to create group in "VKontakte" (now it has more than 111,000 subscribers - approx. edition). There I tried to spread the idea that a beard is okay by posting themed comics, cartoons, memes and a selection of photos of thick beards. Even then, my friends and acquaintances helped me, and after a few months I had several thousand participants. Some asked for advice on grooming a mustache and beard.
I closed the web studio after about a month. After the group on VKontakte, I created a site about the "beardists". On the site for 20% of sales, I posted a couple of positions of foreign brands - mainly waxes for mustaches, as well as styling products for hair, T-shirts and knitted hats with a beard.
And at the beginning of 2013, guys from St. Petersburg wrote to me, who wanted to place an advertisement for their own wax in our group. I offered them the same alignment, and they agreed. After working together for a month, I proposed to unite into one project - Borodist. We made a rebranding in their style, but with an updated logo and started working together.
Business partner of David Shevchenko Ilya Yessennikov (photo from dp.ru)
At the start, we invested about 30,000 Russian rubles. I spent on advertising and hosting, partners - on raw materials, packaging, printing. Soon we launched a new and first product for the CIS market - beard oil. Sales continued through the site, a group in social network, as well as various fairs, festivals, exhibitions in St. Petersburg. And we paid off the invested amount in a couple of months.
Own production
Now I am also involved in the development of cosmetics. We developed the technology and recipes ourselves. And in the beginning they drew inspiration, oddly enough, from the Internet. There were many discussions on foreign forums, where everyone shared their recipes. A lot of literature has been studied on the properties of certain components, on their effect on hair and skin, and, in principle, it took a lot of time to study the hair on a man's face, because it differs from what grows on the head.
We organized production in St. Petersburg, now there are 10 people working there - a technologist, as well as people responsible for cooking, packaging, shipping. The warehouse is located in the same premises as the factory. The rental rate is around 100,000 per month.
Photo from the site
We have several dozen suppliers of raw materials. In one period there were about 50 of them - France, Germany, Chile, Peru, USA, China, Italy, Great Britain. The priority is expensive raw materials, but it goes to us directly, without intermediaries, of which there are quite a lot in Russia and at the same time with unjustified cosmic wrapping.
We have developed seven products: styling products, solid shampoos and soaps, mustache waxes, beard oils and balms, and tattoo care creams. The most popular are oil and balm. Each product is sent for certification before the start of sales.
Until now, we have also produced accessories, mainly combs and brushes. We plan to either resume it, or completely go to partner production.
We often received requests from women, so we also decided to develop a line for women under the brand Betty berry... But so far this direction is only swinging and does not exceed 20% of the total amount of orders.
The bearded brotherhood
Wholesale and retail orders are divided 50 to 50. Our cosmetics are purchased by the chains "Rive Gauche", Zinger, "Golden Apple". We opened our first retail store in April 2016. Now we have about 300 points of sale in Russia. In retail, we sell products worth 1 million rubles every month.
We ship private orders to the USA, Canada, Sweden, Norway, Spain ... We cooperate in wholesale with Germany, France, Denmark, and from time to time with Luxembourg and the Czech Republic.
Community photo
The achievement "Authority" (English Boss) in "Stalker: Call of Pripyat" is unlocked after a conspiracy with the Sultan and the seizure of Beard's business on Zaton. The Sultan became the first bandit who managed to establish neutrality with free stalkers. He is trying to turn Skadovsk into a bandit camp, so he conflicts with the local bartender, Beard, who opposes this. It will be possible to squeeze out Beard's business after completing five related tasks: "Hit", "Deal", "Tempting Business", "Compass" and "Dark Business".
Assignments "Hit" and "Deal" on the side of the bandits:
The meeting with the crime boss takes place at the very beginning of the game at Skadovsk. The Sultan will offer Degtyarev to join the bandits and help deal with the stalkers on the dry cargo ship Shevchenko. The task "Impact" will appear in the journal. Recruits are tested at night southwest of Skadovsk. If you fulfill the order of the Sultan, Spartak's squad will die. The brass knuckles will give 1900 rubles and the coordinates of the cache as a reward. In the second assignment, the Sultan will ask to attend the arms purchase deal. The task "Deal" will appear in the journal. Brass knuckles with a detachment of bandits will be waiting for a meeting in the Forestry to the southeast of Skadovsk. On the arrow, we kill all the soldiers, we take Morgan's PDA with data about the secret warehouse "Debt" (information can be sold to Sych -, Loki - or Shulga -), we get 5000 rubles from Brass Knuckle for work and the coordinates of the cache.
Quest "Tempting business" on the side of the bandits:
We return to "Skadovsk" to Sych, take the "Tempting business" task to search for three Veles detectors for scientists from a bunker from the vicinity of Jupiter. The first "Veles" can be obtained for destruction on a tip from Capercaillie (the task is given by Beard), the second detector lies in the excavator cabin on the Kopachi farm near the Cooling Tower and the Anomaly "Ashes", where Degtyarev is led by Uncle Yar from the station "Yanov", the third "Veles" sold by Herman in the bunker of scientists after the successful completion of the first task with measurements (to increase the indicators of protection against psi radiation, a tactical helmet from the task of Azot from "Yanov" is enough). Also detectors "Veles" appear on sale at the Sych after or are found on the bodies of masters from the groups "Duty", "Freedom", Loners, Zombies. After delivering the Veles detectors to the scientists, we return to Skadovsk to Sych, report on the completion of the task.
Assignment "Dark Business" on the side of the bandits:
We leave the stalkers' base, sleep or wander within the Zaton for several hours, after receiving an e-mail, we again come to Sych, who will send to deal with the Beard. We take the Svarog detector from the bartender, once again we talk with Sych about our share of the deal, but we do not demand to give the money, but we agree to talk to the Sultan. If you take the money, then the task will end. Pahan will offer to punish Beard and squeeze a profitable business from him. The task "Dark Business" will appear in the journal. We talk with Beard about artifacts, learn about an important order for Compass, after which Sultan will send Degtyarev to Noah on an old barge located behind the Port Warehouses to the south of Skadovsk. The hermit will not bicker at the meeting and will immediately give the "Compass".
The Sultan will be delighted with the valuable find and will give 10,000 rubles as a reward with the coordinates of the cache, and before parting he will report that the free stalkers of the Beard have improved detectors that must be seized at any cost. To find out about the location of stalkers with prototype detectors, you need to complete a couple of any tasks for Beard to find and deliver artifacts for customers.
Orders for artifacts appear at Beard only after completing the "Strange phenomenon" task to deliver a modified steering wheel from the "Dredger" located to the east of "Skadovsk". The task is available throughout the game.
When the bartender's trust is earned, the necessary marks will appear on the map. The Sledgehammer squad is located near the "Claw" anomaly, the Crest squad is often found near the "Sosnodub" anomaly. Both are on the Zaton, south-west of Skadovsk. You can pick up improved detectors from stalkers in different ways: kill; exchange for weapons; intimidate by telling about the sad fate of the first group after the murder of stalkers; loot the bodies after they run into a group of powerful mutants. Regardless of the choice, we return with two improved detectors to the Sultan, who will send greetings to Beard.
The consequences of supporting the Sultan and the bandits at Skadovsk:
As a result of the coup, Boroda will refuse to leave Skadovsk, but will agree to work for the Sultan and pay tribute to Degtyarev once a day. The amount of the bribe varies within 2,000 rubles. A scared owl will also make a small discount on its goods, so as not to cause trouble. After receiving the "Authority" trophy, Degtyarev's reputation among free stalkers will greatly deteriorate, which will lead to an increase in prices when trading, but the bandits will begin to fear and respect. If you do not help the free stalkers at all, Beard may stop trading. If at the very beginning you refuse the Sultan's offer and inform Boroda about the impending attack, the bartender will make a counter-offer and ask to protect the stalkers on the Shevchenko cargo ship from the bandits' attack. This act in the future will open the achievements "" and "".
The ending of the game with a choice of bandits in "Stalker: Call of Pripyat":
At Skadovsk, the Sultan's law was finally established, and the ship became a base for bandits. Beard, not wanting to pay tribute to the boys, together with a group of stalkers moved to the unexplored parts of the Zone. Attempts by stalkers to restore the former state of affairs quickly came to naught: demonstrative dispatches for the release did their job.
Many of us come to the idea of \u200b\u200btrying to grow a beard in our own way: someone does it, having seen enough photos of famous bearded idols, someone decides to take part in the world flash mob "Unshaven" (orig. "Movember"), and someone is forced to grow hair on a girl's face, because everyone has long known that brutal bearded guys are in great demand among the opposite sex. In any case, no matter how it develops, the first experience of growing facial hair, as a rule, boils down to the fact that a novice bearded man just refuses the usual razor and that's probably all. As a result, it usually looks as if a person decided to take and "launch" his appearance one day. There are no clear boundaries, no density, no shine, the hair sticks out in different directions, and this is just the beginning, because in addition, in the absence of additional hygiene, skin peeling and redness may appear, in general, we better not continue ...
All this can be avoided, as well as it is beneficial to emphasize the new image using our simple, and at the same time useful tips. So…
1. Don't forget about beard oil / balm.
The situation changes dramatically immediately after the first use of these funds. As soon as you apply, for example, oil on your facial hair for the first time, you will immediately feel like a real bearded man. Inexpressible sensations - it's better to try once than to read about it 100 times. The oil has a wonderful masculine scent and immediately gives a boost of self-confidence as a brutal male. and give hydration, shine, keep their shape, care for the skin of the face, help to avoid peeling. You yourself will feel the result instantly. Just try and understand that there are a lot of arguments for using such tools, and without them it is better to immediately shave.
2. Comb
Do you comb your hair? The same is with facial hair, and this applies not only to the beard but also to the mustache. Better of course to use , which today can already be found in our country. There are a lot of materials: wood, bone, metal, synthetic materials. Combs and brushes will not only help to organize your hair, but can also become your unique, purely masculine accessory.
3. Washing
Keeping your beard clean is the MOST IMPORTANT !!! It is better, again, to shave it off completely than to grow a source of unpleasant odor on your face. And believe me, if you don’t feel it, it doesn’t mean at all that your girlfriend or someone else doesn’t feel it! Now in Russia wonderful , air conditioners and , including in our men's store. You don't have to wash your beard every day, just choose a product for yourself and use it 2-3 times a week. I don't think it's worth specifying that a regular shower gel with coconut and vanilla scent is not suitable for your brutal beard.
4. Trimming
You've probably heard about barbershops, where, in addition to hairstyles, the masters also shape and trim their beards. So, going to such places is a guarantee that your beard will look neat and even. Do not hope that without using a trimmer or a special razor you will not look like a New York bum. Read how to properly cut a beard
The world knows a way to grow a beard without hassle and cost - long, thick and brutal. You guessed it right! You just need to drive into some remote region, where you have never heard of the magic word "Gillette", and get lost there for a year on the floor.
On a desert island, the problem is not how to properly grow a beard, but how to trim, wash and comb it. If the main thing for you is just to let go of the stubble on your face, then you can become like Robinson Crusoe and not think about anything else. For everyone else who wants to create a new image of a respected and well-groomed man, this is detailed manualhow to grow a beautiful beard and mustache from scratch, what to do if a beard grows poorly, and how to properly care for it when it finally grows.
Please read the entire article carefully, I have laid out everything here: from what to do at each stage of growing, to choosing a haircut. It's very sad to see guys who want to look like Sean Bean in Game of Thrones and instead walk around with a broom on their face.
Step by step guide
Why to beginnot fast - you need to warn immediately! - and not an easy process growing facial hair? It is assumed that you have already firmly decided to take this step, and there is no need to explain why this is necessary at all. Therefore, it goes straight to the point.
Shape selection
It makes sense to go to a professional barber - he will select the type of beard, tank and mustache that best suits your skull shape and style. You can also download a special program from the Internet that allows you to "try on" different types of beards on your face online. You need to focus, as mentioned above, on the shape of your face and cheekbones and your image.
- Elongated, thin face - a lush beard will help smooth out angular features, almost any shape will do, it is better to refuse from a too long, wedge-shaped beard.
- Square cheekbones - and in this case, on the contrary, you need to strive for a wedge-shaped beard, then visually the face will look more proportional.
- Round face - A beard with a square or triangular edge is recommended. Rounded edges are contraindicated.
Tip: Please note that some firms do not welcome thick facial hair. Therefore, once again consider what is in priority - a beard like a lumberjack or a career and a good salary.
Care rules during growing
Result per month
You need to start taking care of your beard from the first weeks. It is too early to cut it and wash it with shampoo. But the skin will itch when the hairs reach a length of 1.5-2 cm. You can relieve itching with moisturizing oils and lotions. From products containing alcohol, you must completely abandon. It also helps to remove scarves and collared sweaters, which additionally rub the skin.
Adjusting and trimming
For these purposes, a special or is purchased. You will also need scissors, a fine-toothed comb, and possibly a straight razor. And also the skills of wielding all these tools. You still have to learn, since you need to take care of your beard regularly. But at first you can contact specialists and take master classes from them.
What's important to do: Trim the hairs on the sides, creating the desired shape, and free the neck in the Adam's apple and below. The emphasis is on creating volume in the chin area. The hairs under the lower lip that grow in an unkempt clump should be immediately controlled and trimmed regularly.
We focus on the edges
This process can be started starting from 2-3 months of growing a beard, when the hairs are already long enough, they can be washed, combed and styled. It is believed that this time was enough to master the skills of using the trimmer, training on yourself, friends, brothers, lap dogs. If this does not happen, it is better to turn to a barber. Otherwise, there is a high risk of spoiling everything that grew with such difficulty.
Recommendation: The most modern trimmer models are equipped with a laser and illumination. Thanks to such chips, you can easily correct the beard even in a poorly lit place, and the risk of cutting off excess is reduced to zero - you just need to focus on the laser mark.
Shading the lines
If your facial hair is naturally not very dense, then you can leave the lines on your cheeks natural, as it is. And just make sure that individual hairs do not crawl out of the designated limits. If the bristles grow thickly and abundantly, then the cheek area needs to be freed. Otherwise, you will soon look like a member of the Arab liberation movement - do not be surprised if every now and then they ask you for documents in the subway and invite you to search in the back room. Long hairs are removed with a machine or trimmer, the rest are shaved off with a razor.
Reasons why beards don't grow
Sometimes it happens that you are doing everything right, but still the beard does not grow - at least, the one you wanted. The bristles break through with islets, grows unevenly, only on one side. Or it even crawls out and forms bald spots. What to do in this case? Right, find out why this is happening. There may be several reasons.
Health problems
All chronic diseases, metabolic disorders affect hair growth in general, not only on the face, but on the head and body too. Therefore, first of all, make an appointment with a doctor and get tested. In any case, this will only benefit, because we are talking about your health. You need to visit a therapist and dermatologist, you may need to consult other narrow specialists.
Lifestyle
This is what a beard should look like in the third month.
The question, of course, relates more generally to the state of the body, but if you are very confused by the question, then you should pay attention to stress.
From him - all the problems in life, an indisputable fact. If you are constantly stressed, overworked and sleep deprived, you have problems in your personal life, do not be surprised that the beard does not want to grow. Therefore, in order to achieve the desired result, get rid of stress and negativity - this is a prerequisite.
How to do it? There are several ways:
- take a vacation, rest and sleep off;
- buy mild sedative tablets;
- engage in meditation.
What else can you do: stop smoking cigarettes and pay attention to diet. Neither fasting nor overeating fatty and spicy foods contribute to the growth of stubble on the face. What must be included in the diet is meat and fish, dairy products, nuts and herbs. It is important to play sports: during physical exertion, the metabolism is accelerated and the hormone testosterone, which is responsible for hair growth, is released.
Genetics
Everything is more complicated here, because you can't really fight with genes. If none of your relatives have ever had thick hair on the head and body, then you, most likely, will not appear on their own. Need help - start with vitamin supplements and folk remedies. If you want a quick result, "Minoxidil" will help (I made a description of it below in the article). And if it doesn't work either, see your doctor. The most radical way to solve the problem is to transplant hair follicles. But it’s probably easier to give up the coveted Hemingway image and be content with clean-shaven cheeks.
What to do if the beard doesn't grow
You passed the tests and found out that everything is fine with your health (although such a result is rare these days, there will certainly be a couple of seemingly not terrible, but neglected sores). found out that genetics is also in order by interviewing relatives. It's time to move on to active actions: you need to help the beard grow faster and thicker. How to achieve this at home?
Minoxidil
Minoxidil is a proven remedy for beard and mustache growth. This drug can be bought in pharmacies in different forms:
- tablets and capsules for internal use;
- foams and sprays for daily rubbing;
- shampoos and gels for beard washing.
This tool is used very simply. The tablets are simply taken 1-2 pieces every day. Oils, sprays and shampoos are also used every day, according to the instructions. You should not exceed the dosage and frequency of use - it will not be faster, but you can earn allergies and irritation. A doctor's consultation will not hurt.
Minoxidil! this THE MOST EFFECTIVE means. I use it myself.
And ordering a product is better than running around pharmacies. I received the parcel before Vladivostok in 3 days. In Moscow or Novosibirsk, they will probably deliver it in a day.
The quality is high. This store is not big, it deals only with Minoxidil, so the price is "tasty" and frequent discounts slip. In general, I recommend it.
Vitamin therapy
The trace elements that you get from food are clearly not enough, therefore you should look for a suitable vitamin complex. Needed you substances:
Also see:
- biotin or vitamin H;
- fish oil or vitamins E and D;
- b vitamins;
- magnesium and calcium.
Folk remedies
These are various oils for hair growth and herbal decoctions. Of the oils, pay attention to the following:
- burdock;
- castor;
- coconut;
- almond;
- olive.
Nettle, burdock root, hop cones contribute to hair growth. You can wash your beard with a decoction of herbs after washing. And the oils are rubbed 1-2 times a week, preferably at night. It is better to warm up the oil before use, and wash it off with shampoo or soap a few hours after application, so that the bristles are not greasy and untidy. A description of the oils is also available on the website. Watch and read all the articles in a row.
conclusions
The most important thing in growing a beard and mustache is patience. Do not believe the myths that a thick and lush beard will grow back in 4 weeks - this will not happen. But in 4 months, following all the recommendations of the experts, you will achieve good results.
Not dessert video tips from gurus:
Where to get: Owl after completing Lair of Bloodsuckers.
You need to find 3 Veles detectors. The first one can be obtained after completing the mission "The disappearance of stalkers". The second is located in the excavator cabin on the Jupiter. To do this, you need to visit the dedicated area "Kopachi" (by the way, you will be there as part of the "Kopachi" quest with Uncle Yar). The third one can be obtained from Herman as a reward for completing the quest "Search of the anomaly" on "Jupiter" or bought from a Hawaiian on "Yanov" for 2000 rubles.
Excavator cabin detector
The last detector, with a little bit of luck, can be found during a search of one of the dead. On the other hand, there is an opportunity to earn 100,000 rubles by selling artifacts to Boroda. This amount will open the achievement, thanks to which new items will appear in the store, and after a while Sych himself will start selling Veles detectors for 2,000 rubles each.
When you have at least 3 detectors on hand, then go to the bunker of scientists in the Jupiter sector. Inside, talk to Novikov and give him the detectors. Now you will need to return to Sych and report that you have taken the detectors. Sleep for 24 hours and leave the stalker base. When you leave the territory of the dry cargo ship, Sych will contact by radio and ask you to enter. We must return!
You will be directed to Boroda, who will reward the main character with a new generation Svarog detector. Talk to Owl and tell him that he and Beard agreed on something else. The owl will tell you about the Sultan, but you can claim your share right now (1,500 rubles). The Sultan's questline will appear anyway.
Reward:
- Improved detector "Svarog".
- 1,500 rubles, if you insisted on your share.