Free advertising on the Internet does not mean ineffective. Expenditures on large-scale marketing projects can be as high as five or six figures. But this only applies to serious business sharks. To promote your own small project, you can also use free advertising methods on the Internet. Perhaps in the future, with proper promotion, advertising costs will no longer be scary with their numbers.
Types of advertisements
Before picking up suitable way advertising placement, you need to decide what kind of ad it will be. The standard ad classification contains only two items:
- Commercial advertising is advertising of goods or services with the aim of selling them and, as a result, making a profit. Commercial advertising today is not about pushing people to buy. It literally dictates how to live, what goods to buy, what to wear, etc. Unlike private ads, commercial advertising must be properly framed, contain original "selling" text, and its distribution must cover the maximum possible Internet -spaces.
- Private ads are ads of ordinary people not related to commercial activities. Private listings can serve many purposes, such as selling private property or looking for a job. There are no specific requirements for private advertisements. However, if a person has some professional marketing skills, then it will be much easier for him to achieve the goal that he pursues by placing his ad on the network.
Advertising placement methods
To place your advertisement on the Internet for free, you need to really imagine how it will look. How many people are interested in it depends on how the ad is presented to users. Advertisements are published in three types:
- graphic;
- text;
- mixed.
Each site independently sets which ones can be placed in it. But, even taking into account the fact that the selling text will be written by a professional in his field, without visual perception of information, the ad may be ineffective.
In addition, there are also ways to place advertisements. You can post an ad in three ways.
- - a kind of "riddle". If we talk in simple wordsThe teaser is an image that should intrigue the Internet user. It can be accompanied by no less intriguing text with headlines such as: "SHOCK!", "Did you know that ...", etc.
- Graphic advertising images on site pages are banners. can be seen not only on the net, but also on the city streets. However, web banners are much cheaper.
- The last method of advertising placement is contextual advertising. Contextual advertising is image or text ads that are published either on search results pages or on the pages of some web resources. Since such ads are part of the pages, that is, they are placed in their context, the name of this method of placing ads on the network appeared.
Where can you advertise for free?
Free message boards have long since moved from real life to the Internet space. Moreover, they are extremely popular among the population. If before, when searching for the right thing or service, users drove the corresponding request into a search engine, now many have a “favorite” site that can provide everything you need for one key phrase.The ranking of the most popular free classified ads includes:
- Avito.
- From hand to hand.
- Molotok.ru
- Tiu.ru
Free classifieds boards are suitable for both commercial and private use. An advertisement for an online store and an advertisement for the sale of private property will work equally well there. But since these advertising sites are not only frequently visited, but also free, they are simply inundated with spam. Therefore, in order to use free message boards with benefit, it is not necessary to impose and highly praise the offered goods or services.
All free message boards have a list of paid services. As lucrative as the offers seem, you should avoid them. It is best to submit as many advertisements as possible on all thematic and general sites. Registration on various resources will take most of the time. Moreover, for greater efficiency, it is not worth creating an advertising post on a template at all sites. Several ad options allow you to choose the most effective one.
Free advertising in Yandex and Google
Contextual advertising in Yandex.Direct or Google Adwards is not a cheap pleasure. For newcomers to the field of business, this method of advertising is clearly not affordable. But there is one option that can help you attract customers with these popular search engines.
To give information about your company for free, you can use Yandex and Google maps. It's no secret that the placement of an address, a link to a company on the map is free of charge.
Yes, this is a little different from the classic concept of advertising. But if the user searches for something in the surrounding area, he will see the address of the company and a link to its official website, which may catch his attention.
Social networks
Social networks are an excellent platform not only for advertising, but also for business in general. If a novice businessman does not have the money to create a website for an online store, then social networks may well replace it. You can advertise a business in social networks either using a personal page or using a special group, but for this you have to create one.
A group or communities on a social network is a thematic space where users who are interested in the proposed topic gather. This means that the community should not be filled solely with ads or product shots. To attract customers in the group, you need to post interesting information that is directly related to the offered goods or services. Also, posts with the headings "Promo", "Contest" or "Discount for repost" will be relevant. This will contribute not only to advertising products, but also to promote the community.
The ad post on the page must be pinned. Advertising on forums
I would like to note right away that the forum owners have a negative attitude towards advertisers. Therefore, you will not be able to aggressively advertise your services there. The ad post or comment will be deleted after a few minutes, and the profile will be completely blocked. To use this method of advertising, you need to act more cunningly.
- Find several popular thematic forums and register there as an ordinary user.
- To actively participate in discussions, create non-advertising topics, comment on the questions of "formuchan".
- After some time, which will take to build a positive reputation, begin to subtly advertise products or services.
Most often, users begin to independently ask for advice if they see the interlocutor's expertise in a question of interest. However, even in private messages, you should not be zealous. A product or service should be advertised little by little and only to familiar users. Then the site administration will not have any suspicions and, accordingly, the account will not be blocked.
Summing up, we can say that free online advertising is real. The list of available advertising platforms gives unlimited opportunities to aspiring entrepreneurs to grow their business. The main thing is to spare no time. And then all efforts will certainly give a positive result.
Well no
Good afternoon, dear readers of the HeterBober business magazine! With you, the founders of the site Vitaly Tsyganok and Alexander Berezhnov.
We will also talk about the history of the emergence of online advertising, the rules for placing advertising content on sites, ways to improve the effectiveness of advertising with practical recommendations and illustrative examples from life.
1. Advertising on the Internet is a new trend of the 21st century
Any commercial project needs to be promoted and expanded. Today, almost all companies and organizations have their own representation on the Web in the form of a resource, blog, page in social networks.
However, creating a website and even filling it with relevant content does not automatically guarantee an increase in sales and growth in the popularity of a commercial project. We have already talked about that in one of the previous articles.
It is necessary not only to be present on the network, but also to place competent advertising on the Internet, as well as spend money or time on promotion, promotion and increase in site conversion.
Advertising on the Internet (the English term “ Internet Advertising» ) Is a relatively new phenomenon, however, like the worldwide network itself. 15-20 years ago, of all types of advertising on the Internet, users and advertisers were familiar with only one option - spam mailing.
Today there are dozens of types of advertising on the World Wide Web. There is free advertising on the network, paid (professional) advertising on sites in social networks... Internet advertising agencies operate, applying the latest technological advances in their activities.
This market began to form in the mid-90s of the last century, but until the early 2000s, the worldwide network was not considered by advertisers as a priority advertising platform, although the most advanced companies already then practiced promoting goods and services on the Internet as an auxiliary channel for implementing their marketing campaigns.
The rapid development of the World Wide Web has led to a change in economic policy. Since the mid-2000s, the Internet has become main channel of influence on consumers .
This fact is associated with the following circumstances:
- steady growth of Internet users and an increase in their time spent on the network;
- development of wireless communication technologies;
- the advent of the mobile Internet;
- the development of the Internet economy and the spread of trade through the World Wide Web;
- the emergence and development of technical platforms for managing online advertising.
In addition, new analytical systems have emerged that allow you to quickly and accurately measure the effectiveness of advertising on the Internet.
The basic principles of online advertising are similar to those in traditional media. The fundamental difference is that in the network space, consumers are almost always required to actively participate - advertising starts working when the user takes an action.
Typically, this action is a "click", following a link, registering on a specific site or other types of activity.
The most promising area of \u200b\u200bonline marketing is targeted advertising: attracting a target (targeted) audience with the help of narrowly targeted advertisements, banners, videos.
There are a large number of forms of transmission of commercial messages - advertising in the browser, pop-up windows, aggressive teaser advertising, advertising in Google, YAN - the Yandex advertising network - contextual advertising hidden inside the massifs of information, banner advertising.
There are no budgets, but you have to sell somehow - a typical situation for beginner Internet entrepreneurs. At one time I lived without money for a very long time, so I was forced to master all the wisdom of free advertising. And here I will show you 5 options on how you can make advertising on the Internet for free yourself. The good news is, it's actually real.
# 1 - The Ultimate Free Online Advertising Option
From my own experience, I can tell you that nothing is completely free in this world. In any case, we will pay for whatever we want to receive. The only question is, what exactly are we going to pay - in money or something else?
I have already cited my "alchemical formula" for creating resources. And here I will repeat it again.
We have only 3 main resources:
- Time
- Money
And absolutely each of us has limited resources (even Rockefeller's granddaughter, and even Apple). To get any of the resources listed above, we will have to add the remaining two together and invest in them.
That is, if you do not have money (and you want you to have it), then you will have to pay for it with your own time and efforts. And with advertising on the Internet, everything is the same.
A terrible word with the letter C….
There are several main ways to advertise something on the internet for free. The first and main option is simple SPAM.
If we talk about SPAM, then it also comes in different types. You can send mailings to email databases, or spam with links to your resources in the comments of promoted blogs, or do the same in numerous VKontakte groups.
One of the definitions of SPAM is that you stick your ad where they don't ask you to. That is, the moderators of these sites will do their best to remove all your links and ban you yourself.
Personally, I do not blame you, because, to be honest, all of us have spammed at least once in our lives. I've even detailed it here (opens in a new tab). But people who even see your sponsored links and follow them to your sites will convert very badly.
That is, you will need at least 10-20 times more traffic to earn the same money than if you worked, say, through regular legal advertising sources. And this, accordingly, leads to the fact that you will have to go even more on sites and VKontakte groups, posting your links.
Or create another hundred fake VKontakte pages and send invitations and offers from them.
Semi-legal method of spam via VKontakte
By the way, at the expense of VKontakte mailing. Nowadays there is still such free advertising option as “frending”. This is when you design your VKontakte page for the sale of some product or service, and then just start adding to everyone in a row as friends.
Your new "friends" will go to your page to find out who sent them an application and (what the hell is not kidding), maybe one of them will buy your product someday. This lesson is also very time consuming, taking into account all the restrictions and protection mechanisms that VKontakte has introduced.
I remember doing this kind of black-labeling in 2009, when I was just starting to make money on the Internet. Life was easier then, VKontakte was younger and kinder, but still, it took a lot of energy.
I must say that free self-service advertising like this ... really works. Bad, crooked, difficult, long, but they work. Therefore, if your budget is still not very good, spam is a good option (let's not be such moralists).
And now let me tell you a terrible secret - how today young businesses and entrepreneurs without money become super-mega popular literally overnight.
# 2 - How Businesses Shoot Without Money Today
There is one interesting way to advertise on the Internet quickly and for free so that absolutely everyone will know about you (and love you). This method will also require some investment of time and effort from you. And again, we are essentially talking about frending.
Only this is a completely different frending. It is done something like this - you start friendly relations with someone who is already known and popular in your market, and then after a while he promotes you according to his resources.
That is, we are talking about the so-called networking. Personally, I never liked or knew how to do such things, but you may well succeed. For such networking, you need to have a certain set of qualities - sociability, willingness to please and admire, the ability to constantly gently remind of yourself, and others.
How to get acquainted with VIPs correctly
Of course, all famous and well-known people are under constant pressure in the form of requests for money for some ingenious product, or to become a partner in some project that will make it rich in the future. If you write to someone famous with a request “don't teach me how to live, better help me financially,” then you will simply be ignored.
You must first get to know the chosen object, then make friends with it, and only then after a while it will come to partnership. And a big man needs to say only one word, even a glimpse of mentioning you somewhere in an article or in an interview, and you will fly from the rags to riches.
I would recommend that you first praise the services or products of some famous person. It may sound strange to you, but they really really like when they are praised and when they are thanked (if you knew how much dirt and criticism is poured on them every day). Therefore, your video review or a thank-you article about them will probably already be reprinted on their resources.
And then build on your success. Find what you could be useful to a person with a name, never ask for anything from him, give him the opportunity to talk with you about what is interesting to him. Well, it's not for me to teach you how to win friends and influence people.
And after some time, your new great friend himself will offer you some partnership options. And then you are on a horse. The only disadvantage of this method of free advertising is the instability of your position. A well-known partner only needs to say one word to elevate you, and also one word will be enough to "drop" you.
Therefore, you will have to always be very careful so as not to offend him in any way, and so that no one more nimble will come to your place. All this will greatly limit your freedom. Therefore, I have never used such methods.
Moreover, there is another option - completely free, absolutely legal, and 100% reliable.
# 3 - The Most Effective Free Online Advertising Method
If we continue talking about recommendations, then there are two authorities on the Runet that can give you a lot of constant and hot traffic to your sales pages. The names of these guys are Yasha and Gosha (that is, Yandex and Google). They compare favorably with other influencers in that they recommend you for specific merits, and not for the ability to "make acquaintances."
To get their recommendations, you just need to make a website and fill it with useful content on the topic of your product. Then the search engines will bring your articles to the TOP, and you will start receiving a stream of visitors every day, who will then become your customers.
Of course, in words it sounds easier than in practice. But in fact, there is nothing complicated here. The trick is to constantly provide people with useful and interesting content. Promotion of a young site takes 6 months of net time. A good promotion can take 2-3 years.
Yes, as you can see, here you also need to invest time and effort (all according to our "alchemical formula"). But unlike other free methods, this ad option will certainly work. And it's also nice that this is a constant source of traffic (as opposed to the same SPAM, for example, which must be dealt with every day).
Personally, I like this option the most. But what if you don't like to write articles, or are you by nature so lazy that you want to do it for free and do nothing yourself? Congratulations, there is such a way.
# 4 - free advertising with someone else's hands
Imagine how great it would be if hundreds of people in all corners of the Internet were promoting your products and services every day, while you were calmly lying on the couch and drinking cocktails.
Surprisingly, it is really possible to organize work in this way. This is simply called an "affiliate program". Of course, no one will promote you completely for free, but you will pay your partners only upon the sales made.
No sales, no money. Someone brought you a customer - you pay him an honest percentage of the purchase amount. This promotion option is very well shown to all novice Internet entrepreneurs (and not beginners either).
In Runet, there are many half-starved specialists in different areas of marketing - contextual advertising, VKontakte targeting, SEO, youtube and others. They are half-starved because they do not have their own products to sell. And they are constantly on the lookout for some really good affiliate program where they can direct their traffic.
And if you provide them with such an affiliate program, they will love you and will put a lot of effort into making you happy.
Of course, this method also has difficulties. The first tricky part is what you need to line up. Partners, of course, are ready to drive traffic to you, but only if sales are made from it (and they earn money). If there is no sales, they will quickly forget about you and switch to others.
The second difficulty is the need to motivate partners to work all the time. They are knowledgeable and capable people, but a little lazy. They need to be constantly given some kind of incentive. For example - to conduct contests, give out prizes to the best partners, set higher commissions for those who sell more.
And the affiliate program itself also needs to be promoted somehow, so that more and more people come to you with new traffic. Alternatively, you can create a two-level affiliate program. This is when partners advertise your own affiliate program, and then receive commissions not only from their sales, but also from the sales of those partners whom they attracted "for themselves."
Technically, you can organize an affiliate program through various services. For example, I use the service because it is best suited for electronic products.
And finally, let's talk about how to do online advertising for free for a million dollars.
# 5 - How To Make Online Ads For Free For A Million Dollars
In the end, I want to reveal the worst "secret" about advertising on the Internet. If you want to make money online, then the main thing is not to make ads for free. The main thing is to make your advertisement profitable.
Tell me, is spending a million dollars on advertising expensive or not? You just can't tell. The question is whether this ad will be beneficial or not. Spending one hundred rubles and earning zero is unprofitable, and therefore too expensive. And spending a million and making ten is profitable, which means it is completely inexpensive.
And you, too, can spend any money you want, only if you have it configured (by the way, this requirement also applies to the previous point about affiliate programs).
Hope this article was helpful to you. Bookmark it and share it with your friends. Don't forget to download my book. There I show you the fastest way from zero to the first million on the Internet (extract from personal experience for 10 years \u003d)
See you later!
Your Dmitry Novoselov
Consider the known ways to advertise your goods and services on the Internet for free. These methods are effective even if you don't have a website. And if you already have a website, then it's even better, because in this way we can support. In addition, you will learn the main secret that few people use.
If you know the methods not listed in this article, then please add them in the comments so that other people can also use them.
- Notice boards
- Aggregators of goods and services
- Forums
- Q&A services
- Videos
- Articles in magazines
- Social networks
Let's take a quick look at each of the methods.
Free classifieds boards
An old but effective method of free advertising. It is not difficult to find them using search engines, but be careful, look at the quality and traffic of the message board. 90% of such sites are inundated with spam, customers do not go there, and the traffic counter shows the visits of advertisers who add or edit their ads.
The main secret of working with message boards and more
How do you think people end up on message boards? Of course, not counting a few popular ones that everyone has heard. No one specifically remembers the addresses of sites, especially since there are a lot of resources with free ads.
People get to message boards from search engines. And only then, if they are interested, they will look for ads on this board. Therefore, we are not looking for bulletin boards for ourselves by the query "city bulletin board", but by entering the names of our goods and services. Yes, maybe not in the first places, but you will find them, which means that your potential customers will also find them.
A small cheat sheet:
For my work, I have selected the best message boards. They can be emailed along with a series of quick whiteboards instructions.
If you do not have time to personally post ads, I wrote an instruction
Aggregators of goods and services
This option is very similar to the previous one. The only difference is that usually you will be able to post your products with photos and prices, just like in an online store. Most likely it will be possible to publish news and show other activity.
Examples of such sites: tiu.ru, pulscen.ru, etc.
Almost always they will try to sell you a package of paid services, and if you plan to work with only one aggregator, then you can even try. But it is better to keep active on all such resources, using free opportunities to the maximum. If you have a website, it is better to invest in it.
The selection principle is the same as for boards. We are looking for goods and services on our topic and see which portals come across among 30-50 search results. We register there.
Free advertising on forums.
Forum administrators and moderators hate advertisers. Therefore, if you try to register everywhere in a row and place your advertisement, your messages will be deleted after a few hours (if not immediately). Don't even try this method if you are aiming to get customers for free.
The strategy is as follows. We select the largest forums in our area, as well as all thematic ones. We register, we read, we answer meaningfully. And only after a lapse of time and understanding who and how communicates on this forum, you can start recommending your products and services. Sometimes you can agree with the moderators to make a separate topic for yourself, where you can answer questions like an expert. For example: "Everything you wanted to know about blinds." And already there you can advertise as much as you like.
Forums can be selected by popularity and attendance. Or it is possible according to our principle: who is above everyone else on a thematic request?
Q&A services
Everything is very simple here, the main thing is to answer the topic, competently and fully. Then if you leave your ad, no one will remove it, especially if you solve someone's problem with your goods and services.
Popular services:
Google FAQ: otvety.google.ru
Questions and Answers Mail: otvet.mail.ru
Advertising with videos
You can shoot helpful instructional videos, you can shoot explicit commercials. Post any records related to your goods and services on video hosting (for example, Youtube).
The main principle is to use as detailed a description for the video as possible so that users can find it when they search in the video. In addition, search engines also search on sites with video and can give your video even in the first place if the description for it matches the entered query.
Articles in magazines
We are talking about both paper magazines and online publications. If you consider yourself an expert in some field and have useful information, you can easily negotiate with the editor of the journal about writing an article for free. Of course, you will not work for free, but for the opportunity to mention your company, phone number and website.
If you pay attention, a third of articles in newspapers and magazines (especially specialized ones) are written by various specialists and company directors. Everyone benefits from this: the magazine publishes useful information, readers are happy with useful information, you get interested clients.
Free social media advertising
Use your page or create a separate group to share helpful tips on your topic and advertise your company in the meantime.
Feel free to invite your friends to the group and ask them to "like" or "tell friends." If you do not change your occupation every month and do not create a new group every week, then you will be forgiven for such requests. And when you get started, they will be proud to have helped you. Thank them with discounts!
Conclusion
We have reviewed the popular ways of free online advertising. All of them are time-consuming, but that is why they are free. Especially useful to those who promote the site on their own. If you do not plan to spend enough time and effort on this, then it is better not to take it, because you won't get meaningful emissions. Blatant spam from your side will be perceived negatively and most often deleted.
Least of all time and quality are required:
- message boards (that's why there are so many substandard ones)
- aggregators of goods (here you will be offered paid services themselves)
Hard work that will always pay off is needed for:
- forums
- questions and answers
- social networks
- creating videos
- writing expert articles for magazines
And the main secret: We are active wherever your client is. Those. we place advertisements in those places that the client can visit when he starts searching. If you decide to use paid advertising, then first find out if your customers read this magazine, do they visit this site?