Effective advertising in the auto business. What is the most effective ad: statistics and examples

In business, without advertising, it is impossible to declare yourself, your services and products. There are more than a dozen varieties of successful self-presentation, and a sufficient range of prices allows business representatives to choose suitable options for successful companies. But the question arises: where and how to advertise your business?

How to choose the best ad type

With a small audience, small victims are enough. But without taking into account the peculiarities and secrets, it is impossible to achieve success in running the company.

Selecting a media is not a matter of one minute. First - the study of all indicators. Each type of advertising has both disadvantages and advantages. And when choosing a variety, the cost, place, and time of placement, as well as the number of contacts with the clientele, are important.

You should start with a choice suitable way placement. These are outdoor advertising, internet, press, radio and television. If you can contact the agency, you don't have to worry about the selection: managers will independently complete this task, although the outcome of the company will depend on their professionalism and the size of the budget.

Outside is located on the streets. Such accommodation is considered the most budgetary. For example, a cafe is open in the south of the metropolis. In this area, place a billboard with outdoor advertising - and every resident knows where to go for a weekend get-together with friends.

The cost increases as you get closer to the center. So no one will demand colossal amounts for outdoor advertising on the outskirts. But in the city center, impressive funds will be required.

• Billboards are placed along the roads... This option is effective, but it is difficult to remember the contacts. Large print is required, catchy words. Installation of several information boards is desirable. It is worth remembering that placement on the non-working side is cheaper, but ineffective.
• Stretching - advertising placed above the roadway on a poster with text. Both pedestrians and motorists see the message longer. Therefore, the indication of contacts and addresses is quite justified here.
• Pointer - an arrow pointing to the advertiser's office.
• Signboard - a small shield in front of the office entrance. The advantages of this type are simplicity and budget. The vibrant design and large font size will grab attention from afar, so this is an effective business ad.
• Pavement sign - design indicating the name, phone number and list of services of the company. Such a carrier is installed near her building.
• Sandwich Man - a person dressed in an original costume attracts the attention of passers-by guaranteed.
• Pneumatic figure is an inflatable volumetric figure.Quite an original way, and effective advertising for business.
• Adhesive applications - posters and stickers. Such advertisements are stuck on the walls, placed in the subway and entrances.
• A message about the company and its services can be posted on a bus that runs around a specific area.
• Elevator advertising - the method is simple and effective. A person going up home has nothing to do, and he involuntarily reads an ad and even writes down phone numbers and addresses.

Distinguish between dynamic and static outdoor advertising... People are moving past the dynamic. There is little time to read it, and therefore the text needs a clear, clear, short, written in large print.

The use of lighting, various combinations of types and sizes of fonts, the brightness of colors increases the effectiveness of advertising. The more people pass the ad, the more attention is paid to it. This means that the effectiveness increases.

The placement price is influenced by location, size, material, and manufacturing complexity. For some options, the costs are minimal, and choosing the right one will not have to regret the money spent.

What is the most effective ad for small businesses? Online advertising is constantly evolving. Even if it is still inferior to traditional methods, it has many advantages. The first and very important is the relatively low cost.

And the second is reaching the target audience of any size. Usually sites specialize in certain topics. If your clientele uses the Internet, why not turn to online advertising. All that remains is to select relevant sites that are interesting to consumers and you can act.

On the Internet, it is possible to combine all types of media advertising. So you can hear, see and read advertisements posted on the Internet.

• Banner, the most popular medium in the web space. Any information or image can be posted on it. A link to the company's website is possible. Banner size is not limited by anything. But the larger it is, the more expensive the price. For publication, the subject of the resource must be similar to the advertiser's target audience.

To increase efficiency, it is worth finding out the direction of the site. The prerequisites are interesting text, suitable colors and location in the upper corner of the page. The banner should not annoy site visitors.

Just remember that one tenth of Russian users do not use graphics, having disabled it. It is also true that small businesses cannot afford banners because of the high cost of placing ads on the main pages of popular sites.

• Several lines near the main text - text advertising. It can also represent a whole article about the company.
• Video clip - way of placing expensive. Such videos are similar to television. Large businesses actively use such advertising. Hidden ads are rewarded or posted online. This is the main principle of viral advertising.

The first one is texts and banners on pages similar in content to advertising. For website visitors, this method is less annoying, it is more useful for the advertiser.

The cost of advertising on the network is influenced by the duration of placement and the number of impressions. If you pay for a week, then this is the first method, payment by the number of views is the second. That is, for how many views the placement is designed for, you will have to pay for that.

Guerrilla marketing

Guerrilla marketing is gaining immense popularity. For small businesses, this is a very good option. The costs are only temporary, and you don't have to spend money. Social networks, blogs and forums have become real advertising platforms.

Views are exchanged here. On the forums, such statements are perceived as recommendations from independent experts, which are worth listening to. The promotion is hidden.

mass media

It is profitable to place such advertisements in print media purchased by readers, since an educated audience is valued for its ability to pay. The traditional method remains in demand.

• Modular advertising - brightly shaped part of the strip. Its immediately noticeable. Important information is indicated. Since reading is possible at any time of the day, the relevance remains throughout the week. The offer is interesting - it is enough to open a newspaper. It is advisable to place the advertisement three times on the first, second, penultimate and last pages, making it bright. Moreover, the larger the banner size, the better.
• Classified ads cheap because of the grouping by headings. Usually, only the necessary characteristics are indicated in the line. But this ad gets lost among other ads. But it is cheap, and a small business can afford such a company.
• Text ads promote a product or service to increase trust. The price is higher for other species, and not all consumers read such articles.
• Before placing media, it is important to research to determine geography, audience and circulation. A positive reputation is also important: the credibility of publication in the “yellow press” is zero.
• The television - the most popular and accessible type of media. But this method is very expensive, time is especially valuable. Therefore, small businesses are advised to use local or regional TV networks. Placement of the video there is cheaper, but the geography of the channel and the distribution of products must coincide.

The videos are shown in blocks, and the best option is the first, until the channel switching has begun, or the last, when everyone has already switched back. Purchase - in advance, as sales are spread over the year.

The audience of the radio is youth. In an audio message, the listener will not remember either the address or the telephone number. In the music screen, information remains in memory for a long time. It is important to consider the time when advertising on the radio: evening or morning - best options... It is better to place non-local waves and select multiple frequencies to increase the likelihood of hitting the ad when switching.

There are many advertising options, and the main thing is to choose the right one. High-quality and uncommon in any case will not go unnoticed. It is recommended to use budgetary methods, combining several types to increase effectiveness. Do not forget about monitoring the effectiveness and measuring the number of visitors a few days after the company exits. Only by such measures can one determine the best carrier that brings maximum benefits.

Advertising can in fact become an undeniably important element in promoting any business. It is quite obvious that for a small business it is important to make a choice of effective, but at the same time affordable advertising, which in fact could bring you the desired parameters of benefit, and at the same time does not require a significant amount of funds from you. At the moment, an incredible number of opportunities for advertising services or goods are being formed, but the most important thing in this case is to work out a strategy that can actually become the basis of the necessary performance parameters.

It is very important that you fully understand the business value of this process. It is recommended to carry out a certain promotion before opening. But, on the other hand, if you are sure that such actions will not have any effect, you can open quietly, especially if your boutique is located in the city center, say, in a business center. In this case, your offer will certainly catch the eye, which means that you will receive the desired attendance parameters. Remember also that at the moment there are many companies and organizations that are able to provide you with professional advertising services. Such companies provide high parameters of the pricing policy, but if you use such services, then you will certainly be able to reveal the advantages of wide opportunities for yourself.

Remember also that advertising in its essence is not an element of PR, but is an indisputably important element of promoting goods or services. At the same time, one should not forget that such an attraction is possible only through the provision of some non-standard services or profitable shopping options. We also recommend that you perceive advertising as a kind of investment. Remember that your investment will quickly pay off, since, in fact, the number of visits, calls, purchases will increase, which means that you will be able to reach a certain new level of your capabilities.

When choosing an advertisement, it is imperative to evaluate all the nuances of the target audience. That is, you need to know who you are advertising for, and you need to assess what effect it should have. It should be noted that at the moment there are various types of advertising, but not all of them appeal to small businesses. You should understand that you cannot use advertising on television, as this will take an incredibly significant amount of funds, therefore, this popularization cannot always be used. Among other things, you definitely need to pay attention to the ability to carry out the advertising process on the network. The Internet is a huge field of possibilities, and you should definitely take advantage of it. At the same time, you should be well aware that such options for advertising campaigns can bring you a significant influx of customers with minimal financial investment.

What is the most effective ad for a small business?

We will certainly say that at the moment there is a need for a competent and correct choice of advertising options, based on certain criteria and factors. That is, in each case, the same or the same advertisement is used. Certain types of advertising are not able to bring the desired relevance. We would certainly draw your attention to the fact that advertising options related to printed products have acquired particular relevance. In this case, the entrepreneur invests a minimum amount of funds, while he receives the desired aspects of the relevance and demand for services and goods.

• First of all, an assessment of the direction of activity is made. For example, if you are selling industrial goods, then flyers and brochures that will be distributed on the streets will not make sense at all, since there are few buyers among the standard residents of the city. Accordingly, first of all, base the study of the proposed options for advertising campaigns from the standpoint of the direction of the business;
• Be sure to evaluate the location of the advertisement. That is, you must determine whether it will be targeted advertising, which will be carried out directly in the office or near your center / store / kiosk. This can be offline advertising, that is, options for holding promotions with the distribution of booklets of certain printed materials, etc. It can also be the process of conducting an advertising campaign on the network. This option at the current time is the most relevant and demanded, as it requires minimal financial investments in comparison with other types of advertising;
• Also, the process of assessing the duration and prospects of the project is under way. You should definitely carry out the procedure for analyzing and evaluating the effectiveness of advertising on the business as a whole. Moreover, such an assessment is carried out in the short term, as well as in the distant future.

• Announcement. In this case, it is about the opening process. The process of distributing flyers, advertising brochures, advertising on the network should be carried out. That is, in fact, you should notify others that your business is starting. At this stage, experts also recommend using options for popularizing offers by providing discounts. That is, you must not only attract customers, but also take advantage of the prospects of creating your own customer base;
• Promotions. This is the most effective advertising method and can actually bring very significant business benefits. In fact, even small discounts, which will be executed correctly and correctly, can become an indisputably important element of customer acquisition. Systematic discounts are the basis for the formation of a permanent customer base;
• 1 + 1. This type of advertising is actually very popular. You offer your clients to carry out the process of purchasing two items of goods for the price of one. The demand for such products will be significant. Advertising is provided in the form of printed products, as well as large and bright goods. Those customers who visit your store will certainly buy not only stock products, but also a number of other products, which will significantly increase the level of sales;
• Online advertising. Pay attention to the fact that this particular type of advertising has the most significant parameters of efficiency, since a modern person spends a significant amount of time just near a computer. Nevertheless, such advertising must be well thought out, otherwise it will not bring the necessary parameters of popularity to your offers.

Let us draw your attention to the fact that there are a lot of ways to advertise a company, enterprise, product or service. But, if you are not familiar with the features advertising business, do not try to carry out any actions yourself. it is better to use the help of specialists who will not only analyze your work, but also be able to correctly select options for popularization, taking into account your financial support and the characteristics of the target audience.

Examples of successful advertising

There are many examples on the basis of which you can determine which particular advertising is most effective for your particular case.

• Online advertising in the form of recommendations and reviews. Probably, you have often come across a product description that contains a significant number of reviews. The psychology of human consciousness is such that more significant trust is formed not even in the product, but in what customers can say about it. You can order reviews, which will contain a description of your product or your store, the benefits of service in your company, etc. Practice shows that such reviews have an extremely significant aspect of impact;
• Advertising in the form of "cold calls". If you're looking to minimize your ad spend, you should definitely consider marketing strategy... In this case, one of the most effective and profitable options for attracting potential customers or service users will be the option with cold calls. Basically, specialists call potential clients, trying to provide them with interesting offers. This also includes the method of sending letters;
• Online advertising on third-party sites. You can order the design of banners on the pages of specialized resources, which, in terms of their information content, are similar to your topic. That is, in this case, the effectiveness of advertising will be based on the fact that visitors to an information format resource will follow an active link to your resource, where you can already describe your product in detail and attractively;
• Advertising in public transport. We will certainly say that this type of advertising is in fact very popular and relevant due to its serious effectiveness. The cost of such an advertising campaign will be higher, but practice shows that such investments are quickly paid off.

Thus, there are millions of examples when one or another advertisement became the basis for the active development of small business. At the same time, it should be borne in mind that for each business you need to correctly select an advertising campaign, as well as carry out the procedure for working out a strategy. You should not assume that if you run such a company once, you will receive an incredible abundance of orders and the desire of customers to make purchases from you. Advertising should be carried out systematically, and on the basis of the obtained results of effectiveness, you must certainly develop a structure for the further advancement of your enterprise towards the intended goal.

Among other things, it should be said that certain types of advertising can be carried out independently, without involving third-party specialists. For example, if we are talking about a store, you can carry out independent promotions in the form of advertising to attract customers, provide options for purchasing several items of goods at the price of one, and carry out procedures for organizing accumulative promotions. For example, it is very effective to provide chips for a certain amount of purchases. In the future, customers can exchange the accumulated chips for discounts or some necessary goods. Such marketing options are sometimes several times more effective than the most popular advertising campaign options.

Effective advertising rules

It is quite obvious that the right approach to ad design is the foundation of your success. We recommend that you study a number of rules that will actually help you take advantage of the significant value of your campaign:

• Remember that the main goal of your advertising campaign is to increase sales as well as increase your customer base. That is, you should not immediately activate an advertising campaign with a hint of brand promotion or an increase in reputation. Remember that initially you should get a kind of stability in your business, after which you can start working on forming a recognizable brand. If you immediately start with a brand, then you are investing a significant amount of money in this process, while you will not be able to get the desired result in increasing the level of sales;
• Know right away that an ad campaign is an investment. The thing is that by spending money on advertising, you increase the number of sales, increase the level of profit. Accordingly, your business goes to a completely different level, and you have a unique opportunity to earn more and more. For this reason, you should never skimp on the promotion process. At the same time, you should not give preference to the most popular advertising options, which often have high prices. Analyze your activities, needs, choose the best advertising options based on your budget;
• It is important to think over the project to the smallest detail. You must first of all choose the right optimal channel for disseminating information. It can be advertising distribution in the city, or it can be a well-thought-out company on the Internet. Here you need to weigh the pros and cons in order to choose an option that can in fact become the basis for a significant influx of customers and minimal investment;
• It is imperative to carry out a clear proposal process. Let's say right away that even if you work with specialists in the field of advertising, you must also give them a clear direction of action. And the best thing is that you yourself determine what exactly in your advertising you will offer to potential customers, so that advertising specialists correctly play out your offer so that it actually becomes incredibly attractive;
• It is extremely important to correctly define the audience for which the advertising process will be carried out. That is, analyze the demand, determine the needs, provide exactly those facts that can become the basis for attracting attention.

Remember that any advertising has its own specific direction. If you choose it correctly, as well as correctly and competently work out the strategy, taking into account all the features of the direction, then the effectiveness will be significant. If you scatter your attention, you cannot correctly determine the goals and needs of the audience, then you will simply waste your funds, while the effectiveness of the campaign will be extremely insignificant and questionable.

Development of an advertising strategy

Note that there is such a thing as the factors of successful advertising. You should rely on them in the process of developing an advertising campaign. These factors can be very different. They are based on the individual characteristics of doing business, on the specifics of the direction of activity, as well as on the basis of those nuances that have already been identified in the company or in business. The purpose of the advertising project is a kind of influence on the human subconscious, as well as the formation of consumer preferences. That is, the demand should be formed correctly, while all consumer needs should be taken into account. Only a competent approach to strategy, to working out a plan for an advertising company can become an indisputable basis for the formation of your success.

1. Formulate the problem. That is, right away you need to determine what problem potential clients or buyers should solve through your proposal. For example, you might ask the exact question: Have you started to look older than your age? Does your child not want to drink vitamins? And so on. That is, in fact, you pose the main problem to the potential client, which you solve with your advertising;
2. Be sure to define exactly what you want to get from the campaign. Immediately you need to assess what level of sales you have at the moment, and how much percentage you would like to increase it. If the company is not doing very well, then you should be as competent as possible in attracting potential clientele. This means that you should use those advertising options that, although they have high prices, also form significant efficiency. You need to bring the company to a new level of profitability, after which it will be possible to use cheaper advertising options;
3. Be sure to correctly calculate the budget of the advertising campaign. Moreover, these funds should be included in the expense, since they are spent to intensify production problems. Please note that there are advertising options that can be produced without advertising specialists, for example, advertising options inside the store, etc. There are advertising options that are possible only through cooperation with specialists, for example, placing advertisements in public transport and public places. In this case, you should study all the companies that provide their services in this area of \u200b\u200bactivity, evaluate their performance and cost aspects. So, you can choose the options for cooperation that will bring you the desired development benefits;
4. Analyze the results. Naturally, advertising must have certain consequences. You need to track your results so you can plan your advertising strategy for the future. For example, you ordered an advertisement on public transport and saw that sales increased by 20%. After that, we decided to save money and ordered advertising in the form of distribution of printed materials. Immediately, sales fell by 10%. Accordingly, it becomes clear that it is better to invest in advertising that is placed on public transport, as this allows you to get more significant levels of sales.

Secrets of effective advertising

We have already said that currently effective advertising involves posing a problem and providing a solution. In doing so, you should also consider the level of competition. That is, if you want to increase sales for a limited amount of time, then you should use the offer limitation trick. That is, in the advertising campaign, it is imperative to indicate that the promotion and your offer are valid until a certain point. After that, the price will increase, the offer will be less profitable. This method actually allows you to get the prospects for a significant influx of customers.

Advertising experts say that the highest performance metrics for small businesses are billboards that are placed along the road. Nevertheless, such advertising will require serious investments, and it will not be relevant for all offers. Stretching over the roadway has equally significant aspects of efficiency. On the other hand, using such advertising for a store, which is located, for example, in the city center is not effective from the point of view of financial expenses. Better to use signs and signs. First, these ads are actually incredibly effective, and they require little investment from you.

If you are advertising a business on the Internet, then you should definitely take advantage of the offers of placing banners on third-party sites. You should also pay attention to videos and contextual advertising. We will certainly say that today guerrilla marketing is acquiring significant aspects of relevance. But, most importantly, if you do not have experience in the advertising field, then you should not organize a campaign of this format on your own. It is better to take advantage of the suggestions of specialists, because this is how you will get the desired result within a matter of days. At the same time, your investments in advertising should be assessed exclusively as profitable and promising investment... We recommend that you also watch the video on this issue.

At the initial stage of creation own business an entrepreneur needs to make a name for himself and attract customers. Therefore, you need to figure out which advertising is the most effective for small businesses, given the very modest and limited budget.

The Role of a Good Advertising Strategy

At first, every novice businessman is faced with a number of difficulties and problems. Until suppliers and potential customers know about his products and services, he will be treated with a certain distrust.

Therefore, the primary task should be to create an impeccable business reputation, which will be proof of:

• solvency;
• responsibility;
• reliability.

It is very important that advertising work simultaneously in two directions: on the one hand, it emphasizes the most important strengths and merits of your enterprise, and on the other hand, it draws public attention directly to the quality of your products or services.

Small Business Advertising Tools

Since one of the main distinguishing features of a small business is a very modest budget for various purposes, it is necessary to choose advertising tools that are at the same time:

• simple;
• available;
• effective.

To make yourself known and your company, you can try several methods and then compare them and draw appropriate conclusions.

These include:

• telephone marketing;
• distribution of leaflets;
• print ads;
• inscriptions on the asphalt;
• creating your own website;
• writing press releases.

Telephone Marketing

Telephone marketing means nothing more than making calls to a wide audience of your potential customers. These can be both individuals and companies. The main purpose of such phone calls is to convey information about your goods or services, as well as to induce a potential client to place an order.

To get positive results, you need to not only sincerely love your job, but also have the gift of persuasion. Such business advertising has been used for a long time, but it has a significant drawback - even if the people you call have free time to listen carefully to you, there is no guarantee that they will become your customers.

On the other hand, your telephone interlocutors may be people who are very interested in your products or services - and you will be lucky. In any case, this method is good only at the initial stage and in combination with other advertising tools.

Leaflets

Distribution of leaflets is a well-known, popular and proven advertisement for a business, especially at the initial stage of its development. Printing leaflets will cost you quite inexpensively, and in the future will certainly bear fruit. Such an advertising tool should be made on thick high-quality paper, have a stylish and eye-pleasing design, as well as laconic and clear content.

The distribution area of \u200b\u200bleaflets is any crowded places and streets, as well as letterboxes in apartment buildings.

In addition to leaflets, print advertisements in a similar manner can be used.

Asphalt lettering

Speaking about the negative aspects of this method, it should be noted that it:

• can sometimes be taken lightly;
• is prohibited in some places;
• short-lived.

But there are also certain advantages. A bright, laconic and witty advertising inscription made with special paint in a crowded place will definitely not be left without the attention of passers-by. It is possible that some of them will become your regular customers.

Don't want to do sales and production is not for you? Ask how the advertising business works. Perhaps this way of earning will suit you.

♦ Capital investments - 700,000 rubles
♦ Payback - up to 1 year

There is a misconception that creative people can never discover profitable business Conversely, entrepreneurs who are completely devoid of imagination will never launch a creative startup, preferring the old proven methods.

However, there is an area of \u200b\u200bactivity that combines creativity and business, which is suitable for both "physicists" and "lyricists", which is quite easy to start from scratch.

If you do not want to engage in sales and purchases, and production is not for you, then take an interest, how to open an advertising agency.

Perhaps this creative and fun way to make money will suit you.

Advertising business: what it is and how to open it

• distributes outdoor advertising;
• promotes the product in the media;
• conducts PR campaigns, including political ones;
• advertises its client on the Internet;
• conducts sms marketing.

These are the types of activities that most advertising agencies are engaged in.

Domestic businessmen who want to open an advertising business often focus on one thing.

They think for a long time where to start, and in the end they start promoting their client on the Internet (the most promising and inexpensive way of advertising) or they organize a PR agency, promoting the newest brand, politician or star.

On the one hand, opening a narrow-profile agency is profitable, because you don't need to hire a large staff or rent a giant office.

On the other hand, there is a risk that you will not be able to form a client base, because few people in need of advertising will enter into agreements with several agencies in order to promote their product to the market in different ways.

How should an ad agency work if I decide to open one?

Advertising business owners have two options:

1. Promote one client in different ways.
2. Form a base of many clients of varying profitability.

The first option is not very popular in our country, except that we are talking about a political PR campaign (often advertising agencies are created by a specific politician to promote himself / herself).

Overseas, however, manufacturing giants prefer PR people to focus only on promoting their brand, not spilling over into others.

That is why such companies as Coca-Cola, Pepsi and others know where to start conquering the market of another country: by opening a branch of an advertising agency in this state.

The main thing for you is to start forming a client base, and then you will get your bearings: you will be able to pick up a large fish, you will only be engaged in its promotion, if not, you can make good money on small clients, the main thing is that you have:

• advertising space (contracts with the media, websites, etc.);
• staff capable of creating flawless and creative PR products;
• constructions (banners, cubes, etc.);
• normal technical equipment;
• partnerships with who will quickly and efficiently print the products you create in large editions.

What is it impossible to open an advertising agency without?

Creativity.

You must be creative and imaginative.
If you are a hopeless "physicist", you will not be able to control the actions of your subordinates.

Stress tolerance.

In the advertising business, there are different examples.
Sometimes products have to be redone several times to please the customer.
Moreover, the customer will not always express his dissatisfaction politely and tolerantly.
There are different examples among entrepreneurs and you need to learn to find a common language with everyone.

Be a good psychologist.

Again, you have to deal with different clients.
Some will come to you with ready-made ideas, expecting only their high-quality implementation in advertising products, and someone will turn to you with the wording “I want this, I don’t know what” and you must quickly assess the client in order to understand what exactly he needs offer.

Sociability.

You will have to communicate a lot with people and if you start to blush in the company of strangers, then it makes sense to think about opening not an advertising agency, but something else.
Communication skills are indispensable in this matter.

Be a good manager.

The advertising business is still a business.
If you are gushing with ideas, but are not able to organize the work of staff, calculate income, guess to cut costs, where possible, then your agency will quickly go out of business.

Of course, the lack of these qualities should not necessarily prevent you from starting an advertising agency.

You can hire people who have all the necessary qualities for your advertising business.

But it is still better if the boss sets an example for his subordinates and is well versed in the business he is engaged in, which cannot be said about many unsuccessful businessmen.

If you decide to open an advertising agency from scratch, then you may want to take advantage of the advice of professionals who know where to start your business in order to build a client base as quickly as possible and get the first profit:

1. Come up with a creative name for your business.
   Customers will take notice of your company name.
   They will understand: if you are not able to come up with an interesting name for your company, then how can you come up with a creative and effective advertising campaign for them.
   The name of the agency should be short, memorable, easy to fit into the products that you will use to promote your business.
2. Do not rush the day after you decided to open an advertising agency, trying to catch "big fish".
   Work with small companies by completing small orders for them.
   This way you will gain experience and learn to better understand the customer.
3. When offering your services to potential clients, talk about your uniqueness.
   When calling customers, you cannot say the same thing to everyone on the phone: “Hello. Manya's name is Ivan Ivanovich.
   I decided to open an advertising agency and offer you my services. " Tell me how you are different from your competitors.
4. Be sure to study your competitors: the advertising campaigns they conducted, their pricing policy, what their customers were especially satisfied and dissatisfied with (if possible), etc.
   This will help you avoid common mistakes at work.
5. Don't forget that the advertising business needs to be advertised too.

How do you advertise an ad agency you decide to open?

The most effective ways to promote a new agency are:

Phone calls.

You take a directory of enterprises in your city and begin to methodically call them, informing that a unique advertising agency has finally opened in your city that can conduct an effective and original PR campaign from scratch.

You need to get e-mail addresses of enterprises in your city and send them letters with an offer of cooperation.
Work on the text of the letter in order to hook the client from the first lines, otherwise your message will end up in the basket before reading it.

Media.

Banners, cubes, message boards, etc.
The main thing is that your ad is interesting and attracts attention.

Don't underestimate their power in spreading the information you need.

Word of mouth.

One satisfied customer will tell another satisfied customer about a great ad agency that started and you will quickly build a client base.

The presence of the site immediately suggests that you are a serious company with which to do business.

How to open an ad agency: calendar perspectives

If you decide to open an agency, then you need to take care of the standard stages: registration, finding a suitable premises for work, recruiting personnel, purchasing equipment and finding clients.

If you quickly implement all of the above and acquire intelligent assistants, you can launch a startup from scratch in 5 months, or at least half a year.

How to open an advertising agency: the main stages of starting a startup

We have already talked about what needs to be done to open an advertising agency.

Now let's take a closer look at all the stages of launching a startup.

registration

Choose one of the appropriate forms for opening an agency: IP, LLC, CJSC.

The first form, which is the simplest in terms of registration, is an individual entrepreneur, but the other two will require cooperation with a qualified lawyer, because it is quite difficult to figure out all the nuances of the procedure on your own.

Choose a form of taxation that will not ruin you in the early stages of launching an advertising business, for example, UTII.

Premises

However, you should not climb to the remote outskirts, since it is unlikely that any of the businessmen will want to travel so far to see samples of your products.

If you nevertheless decide to save on rent and open an agency too far from the center, then be sure to take care of creating a website to make it easier for your clients to get to know you.

Do not invest too much money in the renovation of a rented space.

You are not a restaurant, so you shouldn't impress with the interior.

Walls in neutral colors can be decorated with samples of your agency's finest products.

But the area of \u200b\u200bthe premises in which you will work depends on how large an advertising agency you decide to open.

If you are aiming at a modest business, then at first you can rent 1–2 office rooms in one of the office buildings for several employees.

Serious agencies need offices with a total area of \u200b\u200bat least 50-60 sq. M.

Staff

The number of employees you need to hire depends on how big an ad agency you decide to start.

To start a small agency, you must definitely hire:

• two designers, one of whom will be engaged in the manufacture of a creative product, and the other will carry out technical work: layout and stuff;
• a manager whose main task is to attract new clients;
• cleaning lady - without her you will drown in the mud.

You will perform the functions of the head of an advertising agency: negotiate with clients, conclude contracts, attach advertising in the media, etc.

If you can handle accounting on your own, then you will save on the position of an accountant. Otherwise, you will have to hire an accountant or conclude an agreement with an outsourcing company.

Also, you cannot do without a programmer, since your main equipment is computers. He can be hired part-time.

Equipment

Advertising agency equipment is expensive.

You will definitely need computers, and designers need powerful machines that are very expensive, printing and office equipment, furniture, office supplies, and so on.

The main expenses for office equipment will be as follows:

Cost item	Qty	Cost (in rubles)	Amount (in rubles)
Total:			RUB 500,000
Computers or laptops	4	40 000	160 000
Laser printer	1	10 000	10 000
Scanner	1	10 000	10 000
Xerox	1	30 000	30 000
Large format printing press	1	100 000	100 000
Cutting plotter	1	70 000	70 000
Telephone sets	2	1 000	2 000
Tables	4	4 000	16 000
Visitor and work chairs	8	2 000	16 000
Plumbing for the bathroom		10 000	10 000
Other		76 000	76 000

How to open an advertising agency and how much does it cost?

People interested in the topic of how to open an advertising agency are concerned about the question "How much money will have to be invested in launching this startup?"

Those hoping for minimal spending will be disappointed.

As you can see, you need a decent capital investment in order to open an advertising agency.

If you were unable to collect the required amount on your own, then it makes sense to think about attracting a partner who would take on some of the costs.

After all, not only one-time, but also monthly investments await you:

We offer for viewing a video about what you need,

If you open an advertising agency, how quickly will the expenses pay off?

Another way is personal visits of a head or manager in an organization that need advertising.

You set the prices for your services yourself, focusing on the price level and financial capabilities of the inhabitants of your region.

You can work in the lowest, middle or highest price category.

• scenario - 10–20,000 rubles;
• company logo - 20-30,000 rubles;
• banner layout - 5-8,000 rubles;
• layout in the media - 10-15,000 rubles;
• original layout for a corporate publication - 20-30,000 rubles;
• souvenir products - from 1,000 rubles;
• a full-fledged PR campaign - from 100,000 rubles. etc.

In addition to orders from customers, you will receive a percentage of advertising in the media (you need to do this only after agreement with the client).

An income of 400–500,000 rubles per month is considered good.

It is very realistic to have such income if you manage to acquire at least ten regular customers, do not ignore small orders and will constantly work to expand your client base.

The main thing is that the income of your business is not lower than 200,000 rubles per month (after all, this is the amount of your monthly expenses), otherwise you will work at a loss, which means that it makes sense open an advertising agency is lost.

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Small business and advertising: what, how and why

Advertising is the engine of commerce, and a very important component of any business. In our time, when competition is growing every day, when more and more new ways of attracting customers and developing your enterprise appear, advertising plays a very important role, sometimes even a key one.
It often happens that small businesses have no other chance to make themselves known than to give good and high-quality advertising. But ignorance of the basic laws of advertising for small businesses entails serious problems. Many entrepreneurs think that by hanging up a big board, they can buy advertising on the Internet, or create a group in social networks, they will start receiving orders in dozens or even hundreds. But over time, it comes to the understanding that advertising does not work, and if it does, then it is completely different from what is expected of it. What to do in such cases? To be honest, it is better not to allow such cases, and before planning an advertising budget, understand the basics a little, understand what a small business needs to do and what should be abandoned.
Today we will talk with you about the 5 main advertising mistakes that small business owners make, give advice and recommendations on what to look for, where to start.
Of course, this is a basic course, and a lot will depend on your particular case. But knowing the foundations on which everything should be based in the future does not hurt.

1. Exclude branded ads
You small businesswhich does not have huge advertising budgets, therefore, it is not worth promoting a brand, slogan or trade mark. You are not Coca-Cola, not McDonald's, not Mercedes, so why copy the advertising methods of these global market giants?
Believe me, your target customers are not interested in slogans and half-page brands. They do not sell, and you shouldn't spend money on making your logo recognizable. The name of the company that flaunts on the floor of the screen also does not do many advantages - remove it.
Small and medium-sized business executives who want to hit the floor and advertise their logos can lose a lot and sink their advertising budget deep into the pipe. You do not have huge sums that are annually allocated for advertising, you do not have a margin of safety, which are owned by world-famous companies, and most importantly, you have no margin for error. Each mistake can be very expensive, and if you fall once, it will be very difficult to rise.
The question arises, if not copying the market leaders, then what kind of advertising to use, what to rely on, what to strive for?

2. Advertising should be based on the principles of direct response
The response from each of your advertising messages, from each delivery, from each transaction and other operation must be measurable. The basis of successful advertising is statistics and control. You must clearly understand how effective this or that method is, how many customers per month, week, day saw your ad, how many came, and how many made purchases. You need to be able to calculate the conversion rate and clearly understand the pros and cons of different types of advertising.
Advertising should be profitable. If you invested a dollar and got five, then this advertisement works, it is effective, you can invest even more expenses on its maintenance in the budget. But if you have invested ten dollars, and you have two at the exit, then immediately stop such advertising. Advertising should work and make money, not "advertise the brand" and the name of the company.
The biggest mistake many entrepreneurs make is that they have no idea what advertising actually works and what doesn't. Having hung up a big board and advertised on the Internet, they cannot track what is more effective and what should be developed more and what should be suspended.

3. One message - one idea.
Very often, entrepreneurs try to save on advertising by putting in one message several different ideas, and not always homogeneous and understandable to a potential client. Quite recently I saw a bigboard, which was divided into 4 parts, each of which read: "Delivery of cement and sand", "Removal of construction waste", "Search for workers", and some other third message to people. I would not have paid attention to this vinaigrette, if not for my thoughts about this article and the search for suitable material for it.
The advice is simple - no need to try to cram more than one idea into an advertisement. This will not save your budget, but, on the contrary, will reduce the effectiveness of advertising to a minimum. You need to be able to form one juicy, bright, high-quality message to your target audience, and try to convey it as efficiently as possible. Better to let one idea be qualitatively implemented than a few mediocre buried.

4. If your market is everything, then it is nothing.
Such a paradoxical title, but it has a completely logical explanation. There is a very serious misconception that you need to reach as much audience as possible, occupy a large part of the market, and move in all directions.
Don't try to sell everything to everyone. Form a clear target audience. Let it be a very narrow and specific niche, but on the other hand, you will work point-wise, with a greater likelihood of returns and orders. The narrower the niche, the easier it is for a potential client to understand that you are referring to him. After seeing or reading your ad, the person should say, “Oh! Yes, it's about me. " Then it will be much easier to sell the goods to such a person. Stop though, did I say sell? No not like this. Potential consumer it will be easier to buy goods from you. People do not like when something is imposed on them and sold, but they are very fond of making an independent choice and buying consciously.

5. All concentration on the market, not on the media
A very big mistake many entrepreneurs make is wanting to be seen everywhere. At some certain moment, the understanding comes that it is necessary to advertise somewhere else so that the company will be noticed, recognized, recognized, and talked about. But what is the effect of this? As I said, ads should sell, not advertise, the logo and name.
If you have free money and you want to put it into advertising, then think about it, do you know your market and your potential customers well enough? Can it be better to make certain calculations, study the needs and behavior of consumers, understand the target audience and methods of influencing them? Let your free money into the study, and only after that you can talk about media advertising.