What could be better than the desire of a person to fully reveal his talents in creative inspiration while making money on creating his own manufactory. Today more and more people start a business through their own hands. If you want hand-made to be not only a hobby for you, but the main source of income, it is important to consider that everything you do must have a professional skill, otherwise you simply risk assigning your creation a place in your interior.
Many manufacturers of hand-made works are happy to respond to the growing demand and make their collections unique, know the places of sale and how to present the goods. The unusual will always be in fashion, but the classics are also used by practitioners, the main thing is that what you are working on has an attractive appearance and high quality. Imitation of some works also has its relevance, but nevertheless they yield the first place to outstanding ones. Among the handicraft exhibits, works made from natural raw materials are also in demand. It is much more pleasant to have an environmentally friendly product at home, the more the quality of the visual style is much different.
Having everything for a start-up hand-made products, you need to think about where to properly implement them. We propose to highlight the options that are highly appreciated among the masters. Indeed, in the absence of a point of sale, it will be difficult to call your income desirable, and you do not want to return to your routine work. In addition to product quality, you need to take into account the correctly set price. You can't just value your work dearly, just because you need money. Set the correct segment, and it depends on the complexity of the work, the starting amount spent on the material and quality.
Today, in order to save money, people are not ready to pay an inadequate amount for goods, and if your argument is that hand made a priori cannot be cheap, then most likely your business will soon fail.
How to start your craft
If you are a beginner, but you have a great desire to work for yourself, doing hand-made, firmly decide what you want to do. One area of \u200b\u200bcreativity promotes progress, focus and hone one craft to maximum perfection. It would be nice to take courses if your skills are not working properly. Through practice, you will quickly get a handle on your industry.
Do not undertake to immediately exhibit your work in the sales catalog, make sure of their quality through gifts and souvenirs to your loved ones. Let them assess them, but not out of love for you, but objectively, try to find such a person. Moreover, gratuitous presents are a kind of marketing advertising ploy so that the masses know about you.
Hand-made promotion
Analyzing the market for hand-made products, experts almost unanimously recommend having a virtual store on the Internet. The best way is to create your own website and trade fair directory for the American markets. It should be borne in mind that correspondence leads to the loss of time, which is priceless in creative work. Therefore, it is necessary to correctly create favorable conditions and comfort so as not to leave anyone unattended. The concept for good sales is:
- High-quality photo;
- Advertising.
If you have created as many photographs and descriptions for your work as possible, you have a great chance of getting into the top first places in search engine queries.
Hand made: ideas and examples
Remember that any work will have a significant disadvantage if it is not done professionally. Let's designate a list of top and current hand-made works, and also give examples of works.
Making postcards with your own hands
Not so long ago, having analyzed European values \u200b\u200band traditions, our people began to pay more attention to details. So, it has become fashionable to make postcards with your own hands, emphasizing a special good attitude to the recipient. Postcards are performed in several techniques, most of which can be mastered independently, without resorting to paid courses. Popular techniques: decoupage, scrapbooking, pop art, quilling, origami, ornamentation, iris folding.
- An example of a postcard with your own hands using scrapbooking technique
First, come up with a postcard ahead of time by drawing it on paper, if there are no ideas, then use the Internet, where there are a lot of them. We will consider a postcard with Mother's Day. To work, you need the following attribute:
- Special paper for pastels or decorative cardboard, it can be purchased at any hand-made store;
- You will need a standard sheet of white and purple textured cardboard;
- Flowers, in this example, artificial were used, silk or corrugated paper are also suitable;
- Semi beads;
- Scotch tape: double-sided and foamed;
- Colorless glue;
- Hole punch figured;
- Congratulation stamp;
- Stamp paint;
- Scissors, ruler;
- A simple pencil.
You can find all these accessories on the Internet if there is no specialized store in your city.
On a sheet of lilac cardboard, which will serve as the basis, we make one curly edge using a hole punch. At the second edge, we make a fold, it should be equal to three cm. We fold the resulting sheet in half. It looks like this:
Making decor. From two strips, one wider, the other thinner (7 / 1.5 cm), create a beautiful edge. We process a wide strip with a hole punch. Use double-sided tape to attach the strips to the base.
We glue the decor on the title side. The flowers will be in the lower left corner, creating a beautiful arrangement. We glue them with transparent glue. Good to use hot gun glue.
For congratulatory words, use two types of cardboard, a dark and a light color. The dark sheet should be 8/7, light 6.5 / 5.5. Using a stamp and paint, make a print on a light-colored cardboard. And for the effect of volume, glue the blanks with foam tape.
To make the card play with elegance and acquire a solemn look, glue the beads on the floor. When opening, the inner part suggests sincere congratulations, but it is often used for a cash gift, so a pocket of the corresponding small size must be cut out of white cardboard. As a result, we will have a postcard that will not give way to store postcards.
Diy jewelry
Accessories for women will always be in great demand. In our century, every woman takes care of herself at the proper level and handmade jewelry is a unique piece of jewelry. The following materials are usually used to create a masterpiece: polymer clay, plant seeds, shells, ready-made beads and rhinestones, berries and leaves. The stylization of clay jewelry ideas covers all styles, without exception, so it will not be difficult for you to implement your plan, which will definitely find its owner.
To create fashionable beads you will need:
- Polymer clay;
- A brush and acrylic paints, choose a convenient brush thickness for yourself, since the size of the images on the beads will be different;
- Ribbon or special rope around the neck.
- We mold beads of different sizes from clay, as in the photo. Use the back of a thin brush to make a hole. Leave them to dry completely for a while.
Mix paints to get the desired color. The palette means matching the color tone, you can do as in the picture or come up with your own tones.
Here is the number of beads we got.
And the last step is to use a string for stringing beads. After all the beads are on, tie knots on both sides. The beads are ready.
Decoupage
Decoupage is one of the techniques that is created by means of a ready-made layout from napkins, so it is easy to master it without special training. In this way, you can decorate almost any surface, be it pieces of furniture or kitchen utensils, accessories and even shoes. In some cases, hand-made decoupage is used for dishes, it is often used to decorate the interior. And also simple work can create grandiose tableware.
Felting
Felting, in other words, felting from wool, is one of the topical hand-made methods for making good money. In addition to small accessories such as soft toys, shoes, bags and clothes are made. You can buy special wool almost everywhere in hand-made and textile stores. In addition to wool, you should also purchase needles. Distinguish between dry and wet felting. Where the first is easier to master, and the second is more difficult, so it is better for a beginner to master dry felting first. Most the best way wool, according to the masters, merino (wool of a special breed of sheep).
Using a simple example, we will show that the fitting can be used anywhere, even on clothes as an applique. Who knows, maybe this application will serve as a method of reanimating an old thing.
You will need:
- Wool;
- Needles;
- Sweater;
- Substrate;
- Pen and paper.
We make a drawing, in this case the heart.
For an even fit, you need to place our heart stencil in the place where the applique will be.
Tangle the coat first in small pieces for uniformity. Then with special needles around the entire circumference of the heart. After all, steam the drawing. The sweater is ready.
For felting, the fast approach is a direct route to failure, as every small area requires careful work. Take your time and the result will not let you down.
Fusing
Perhaps, having heard such a word, you have a question - what is it. This technique pleases its consumer relatively recently. Fusing - stained glass production. It can be noted right away that the prices of works in the fusing technique will be distinguished by a high price, since it requires special skills and special equipment (glass cutter, oven, nippers, breaker). With a stove at home, you can make creative glassware and even some furniture. In order to professionally learn how to make crafts and interior items, it takes time to understand the "character" of glass. This beauty is made using the fusing technique.
Pachworg
Patchworg - sewing from scraps of fabric may at first glance seem funny and painfully simple, but this is only at first glance. The technique determines the special selection of textiles, stitching them together in such a way that in the end the finished result surpasses all expectations. A good idea for sale and business in this area. They are used in sewing pillows, clothes, toys, tablecloths, dolls, etc. Creativity is one of the qualities that a master should have, since the idea of \u200b\u200ban individual approach is valuable.
The business of selling patchworg works does not have a "season of profitable sales", they can be earned all year round. A feature of the technique is its ability to bring joy for every holiday. For example, in the New Year, according to the Chinese horoscope, make an interesting pillow in the form of an animal.
The picture shows a doggy made in patchworg style. In order to correctly design the face and other parts, make a pattern in advance, and then sew all the shreds, as shown in the picture. Fill the pillow itself with holofiber.
Jute rope products
Say what you like, but examples of the work of experienced craftsmen inspire the buyer to purchase jute rope products, since an interior with such handicraft decor will look interesting and creative. The principle of operation is very simple and even a beginner can handle it. For the rug shown in the picture, you will need a rope 8 mm wide. Using a glue gun, glue the rope in a circle, forming a round layer. There can be as many such circles. For a more reliable design, you can sew all the circles together.
Salted dough, stucco
A very common type of hand made. It can be mastered by anyone from the first lessons, who has at least basic sculpture skills. In some cases, the proportions for the test are as follows:
- Flour - 1 tbsp.;
- Salt - 0.5 tbsp (extra)
To make the dough for small parts strong, add a tablespoon of PVA or starch. When all the ingredients are mixed, you can sculpt crafts. A good idea would be to decorate handicrafts for good luck: horseshoe, brownies, etc. When the figures are frozen, cover them with paints, and to make them brighter, make the top layer lacquered.
If we talk about selling handicrafts, then the design style itself should be emphasized. Browse interior websites and try to create a product in line with current trends. For example, Provence style, eco style, high-tech, etc.
Soap making
DIY soap is a popular movement in small business. People strive to live in complete harmony with nature and surround themselves only with environmentally friendly household items. Here, first of all, you need to be able to make proportions and components, because the main criteria are: hypoallergenicity, natural substances and the absence of a chemical composition. To prepare it, you will need: soap base (sold ready-made), oils, ethers, natural dyes, forms.
Step-by-step procedure for soap making:
- We melt the base with the help of grinding and a water bath brings the resulting mass to a hot state, but do not boil.
- We add oils, which should not exceed 2% of the total mass of soap.
- Introduction of natural dyes. Just do not overdo it, there should not be a lot of dye, since it can stain the owner's bathroom attribute.
- Adding various herbal decoctions.
- Pouring prepared soap into molds.
After removing after several days at a temperature of 35-40 degrees, the soap is ready.
Do not dwell on standards and suggest the soap customer to their needs, for example, add an oil that is perfect for their skin, or experiment with essential oils for a great scent.
DIY candle making
A candle is a household item with the help of which a person can relax in the evening, inhaling a fragrant smell, can decorate a room, making it more romantic, etc. Making a candle yourself is not difficult, but the ideas for creating it are truly excellent and unusual. For example, the idea of \u200b\u200bcreating a candle in a snail shell or walnut shells.
Good ideas will always be highly appreciated by the buyer. Candles are given for a holiday and bought for themselves, so there is a growth perspective, it is important to develop your imagination and not stop there.
Review of real buyers: who is interested in buying a hand made product
Based on fashion, we conclude that any person, regardless of age, can become a real buyer. But still, in some cases, the dynamics of sales growth is made up of people aged 20 to 50 years. Each product has its own buyer, and if you haven't paid attention yet, be sure to analyze the interior design bureaus, where the handwriting of individuality is important, which, just the same, manifests itself in manual work. Let's review some of the stamps that will help you find your consumer:
- Focus on description. Not only a beautiful photo can attract a client's attention. Tempting characteristic problem solver the buyer only thanks to your products, determines 99% of success;
- Word of mouth in the circle of the "right" age. For example, if your direct occupation is making dolls, it is obvious that spreading information to young mothers will be a smart solution. This can be a discussion of everyday life on the playground, or just a birthday present;
- Make examples of work of more than one graphic image. For example, if you are an expert in creating beautiful jewelry, try to organize several images at once, on which there will be different decorations, and to them a beautiful necklace and earrings;
- Recently, it has become fashionable to open their own hand-made stores. If you do not have this opportunity, you can submit your work to this institution. Be sure to create a catalog with the help of which it will be convenient for the buyer to find the necessary position.
Where can you sell products
In order to find a way to sell hand-made products, you should not look for one reliable place, it is better if it will be several points at the same time from selling a product on the market to distributing it via the Internet. If you can afford to rent a cozy little shop, you have a real opportunity to gain success in this business. Firstly, you will be able to equip the interior for the products you sell. Secondly, everyone who lives in the district will know about you and there will be no need for regular customers. Thirdly, you can make discounts, attract customers with bright, beautiful packaging, and do master classes.
The Internet certainly does not leave the ranks of effective sales. There are many sites where hand-made is the key link for the consumer. Profitable sales there will be American sites where you can earn more on your child than on the domestic market. There are such online sites: Etsy, ArtFire, Craft Is Art. Among the sites you can find works of various fields of activity. Place yours here to create multiple platforms at once.
The concept for good sales is:
- High-quality photo;
- Using natural raw materials;
- Advertising.
Imagine yourself in the place of the consumer, and think that you would like to see in the product what you could not refuse. As for advertising, you don't have to pay for it. Now there are a lot of social networks where you can create a group and offer your products to friends. Of these, Instagram, Vkontakte, and their own blogs are distinguished.
To offer your friends and at the same time invite other users to buy your product has become relevant in Viber.
Home business is popular primarily because the individual approach and DIY work has always evoked a sense of high style. Handmade respects tradition, but he loves uniqueness, creative ideas and an unusual approach. This is the direction where the gray mass has no place, only modern, natural and creative in the arena.
Hello! In this article we will talk about how to make money on hand made.
- How much can you earn: from 5 to 6 thousand rubles per month.
- Minimum Requirements: be able to do something with your own hands.
- Is it worth doing: yes .
General information about making money on handmade goods
Almost each of us has our own hobby, which we are. And for some, it is associated with the creation of some interesting things that they would like to sell and make money on. Using a hobby as an income is not such a distant dream as it seems to many.
Handmade goods are now valued much higher than those made by machines. Customers want to know that the creator has put his soul into something. Plus - this is an additional opportunity to make a unique thing that only you will have. That is why hand made is so popular.
In this article, we will figure out who can make money on hand made, and whether it is possible to receive orders on the Internet.
Who can start earning money on hand made
Almost any person whose hobby is related to the creation of something interesting can start making money on hand made. At the same time, interest can lie in a variety of areas: you paint pictures, sculpt clay figurines, write cool congratulatory texts and much more.
All this can really start to make money. To do this, you need to do everything efficiently and find clients. And if with the first everything is solved quite simply - you need a lot of practice and diligence, then with the second it is somewhat more difficult. But now, even on social networks, you can promote small business, not speaking about .
If you are a creative person and are thinking about how to turn a hobby into an income, this business option is definitely for you.
How much can you earn from handmade goods
It all depends on the product, labor costs and consumables. The simplest - soap making - brings about 6-8 thousand rubles a month at the initial stages. More complex business like portraits or custom-made jewelry - from 10-15 thousand rubles.
The payment will be based on how many clients you have and how much time you are willing to devote to business. There are many stories when people earned from thematic clay figures from 30 thousand rubles a month, spending 3 - 4 hours a day on it. And this is far from the limit, because, as mentioned above, hand-made is valued much higher than machine goods.
What products are in the greatest demand
For analysis, let's take the largest website in the Russian Internet for selling handmade goods - the Fair of Masters. Products from the “jewelry” category are in the greatest demand. These are earrings, brooches, bracelets, rings, etc. Materials are different, from ordinary steel to gold.
The second most popular category is Home and Interior Decorations. These are furniture, toys for the house, vases, tablecloths and much more.
Next comes the handmade clothing. I can't say anything concrete here, because there are just a huge number of options. From knitted scarves to sweaters and jackets. Then toys, dolls and paintings are the most popular.
And also the goods are selling very well before the holidays. Home decorations and handmade gifts can be sold quite quickly, but the problem is that we do not have too many such holidays, so you cannot make a stable income.
There are really a lot of offers on the site, but not everyone uses them. You can use the site as an additional platform for selling or as an analysis of the prospects of certain goods, but as the only way to sell it is not worth it.
Where to look for clients
The first and foremost way to attract customers in a home business is word of mouth. Your acquaintances and friends will talk about what you do, the first clients will come to you, who will do the same, and you will start getting new clients. This is an easy way with minimal involvement. The only drawback is that at first, as long as you do not have clients, there is no one to tell about you.
The next way is social media. You can invite friends there, publish work and videos of their creation. Ask friends to repost, invite acquaintances, and then you can easily reach the TOP of the search results of a small town. This is the easiest way a creative person can find clients and.
Is also an effective way to promote, but for home business not very suitable. You won't be able to spend a lot of money on an ad campaign. The only way is to find a middleman who will do it for a percentage. This way you will lose 20-30% of your profits, but you will not be burdened with finding clients. However, there is one drawback: there is a real chance of getting too large a volume of customers that you cannot handle.
Another way to attract customers is to cooperate with stores. This is suitable for those who create small decorations, figurines, postcards, and other unique and interesting products that look cool on the shelves. It's always pretty easy to negotiate. You come, offer some interesting product for a percentage of sales, and if the negotiations are successful, you will receive an additional source of sales. Don't be afraid to come up with your ideas, this is a great deal for both parties.
Some handmade soap stores also provide shelves for selling handmade goods. You just pay to rent a place.
Another very effective way to attract customers is training videos, workshops and recordings of your work. You've probably seen more than once a video where in accelerated mode a person draws a portrait, creates a figurine or does something "awesome". These videos speak for themselves. This is a very effective advertising method that works if you do something really well.
The last way to attract customers is through message boards. You just publish your offer, for example, on Avito, periodically update it and answer customer calls. This method of finding customers is not very effective, but it brings real buyers if the product is really worth it.
Home Based Business Stories
First, I'll tell you the story of my friend. She made handmade goods. At first it was simple decorations for the New Year, then it was soap. A month before the New Year, she simply created a working VK page and on Instagram. I asked all my acquaintances to repost their posts and that's it - no additional spending on promotion, advertising, etc.
As a result, before the holidays, she earned about 10,000 rubles. At first I thought it was lucky, and the decorations were funny. But when after the holidays she earned the same 10,000 rubles on soap for 3-4 hours of work, I stopped thinking that way.
After that I believed in the words of "BMovtsev". How the guys do business: idea - calculations - thinking over an idea - implementation - mistake - anew. And that's not how it goes for girls. It works for them: idea - magic - result.
Of course, this is just a joke. But it also has its own grain of truth. Now let's move on to the stories of people who also make money on handmade goods:
Review number 1
Review number 2
As you can see, many people wondered how to make money with their creativity and succeeded in it. You can too.
Conclusion
A home business is a great option for those who are tired of their job and want to make money on something that they love. Use your hobbies to make money and literally in a few years you will remember with a shudder how you worked in a stable position and quietly hated your boss.
On the American hand-made marketplace Etsy.com, the demand for a product depends on the correct wording of the English-language tags in the title and description of the product. And also - from the coincidence of your product with the Western trend, with the tags that are being requested in large quantities at the moment. What queries are entered into the internal search of Etsy most often, how certain concepts are formulated there - and, moreover, which of the mass queries are distinguished by weak competition on the site - suggests finding out the site
Top Etsy searches: why it is important for a handmade seller to know
Why research popular Etsy searches? Firstly, to replenish your handmade assortment. The fact is that in the West there are traditional gifts of constant demand - but some of them are little known in Eastern Europe. It is possible that these goods are produced precisely in the techniques that you own or can master.
For example, one of the most massive Etsy searches of any season is "Wedding guest drop box" or "Guest book with hearts":
How many Belarusians, Russians, Ukrainians, Kazakhs are familiar with this wedding tradition, this product? Meanwhile, as can be seen in the photo, such a product would not be difficult for domestic craftsmen working with wood, plywood, chipboard. And here is proof of this: the given photo is a product of the Kharkiv Etsy-seller MiraculousGiftsUA.
Of such traditional "there", but little-known "here" there are dozens of man-made products.
And in addition to permanent traditions, in the West there are constantly a whole series of temporary fashions, product trends - some of which also do not reach Eastern Europe and Central Asia or are not gaining such popularity here.
Let's take the super popular now "Bun beanie" ("Ponytail hat" is a winter girlish hat with a hole for a ponytail of a hairstyle) or "Mom messy hat" ("Mom's sloppy hat" is the same bun beanie, only "older": for women with a tail of thick long hair).
On Etsy, these hats in the winter of 2017-18 fly away from craftswomen like hot cakes - and few have heard of them here. But still, we have these few too: in the photo - the product of the Kharkov Etsy-craftswoman Marina Rozhnova, the MysteryOfFields store:
So, for mass sales of handmade on Etsy, tracking such trends is promising. Perhaps you could sell some of these products.
The second important nuance for Etsy is verbal. Without having lived in the West for several years, it is very difficult to guess the most popular tags in the West, by which your product is usually searched there.
After all, product searches on this site are such high-quality spoken English, which "With dictionary" and "google translate" unrealistic.
Of course, there is a simple way out of this situation: find more Western sellers of products on Etsy in the same technique as yours, having a lot of sales - and borrow tags from them. Moreover, not all tags are better, but those for which there is the least competition on the marketplace.
However, it is easy to write this sentence - and to effectively carry out the named work - and even with the subsequent screening of tags that no one has visited you for many days, and replacing them with some new tags - all this will "cost" you dozens and hundreds of man-hours, months at the computer.
That is why the top queries on Etsy given in this article for one of the ordinary weeks of 2018 can serve as a shining example, if not a guide for sellers on this site. From the given keywords, one can get an impression of both “what people are looking for and buying on Etsy” - and “how in the West some things are formulated and called”.
Before exploring the keywords, we suggest you study a short video by Margarita Sunderland, the leader of the community “Etsy. School of Successful Sales " , how such data was obtained and what to do with it:
Highest frequency queries with lowest contention
The data shown here is Etsy bulk requests for the first week of 2018. Therefore, of course, a small part of the requests are related:
- with the winter season, the cold season in the Northern Hemisphere (buyers are looking for winter hats, tight dresses, blankets with a hood);
- with Valentine's Day approaching (all Etsy sellers are accustomed to delivery across half the globe, which takes 30-40 days) - therefore, in January, romantic handmade, appropriate clothes are especially actively bought.
Nevertheless, a good half of the requests below were present in the summer and fall of the previous 2017. In other words, these are those popular queries of recent years that have not yet received a massive offer on Etsy, and therefore are very promising for sales on this site.
Etsy. com with the smallest number of offers on the site (up to 2 thousand offers)for January 1-7, 2018 | ||||
№ | Request for Etsy | Transfer | Requests per week | Results in the catalog Etsy |
1 | tight cocktail dress | tight (warm) cocktail dress | 363 | 558 |
2 | slime shop | set of glaze, baking sprinkles | 344 | 1647 |
3 | toddler busy board | developmental board for baby motor skills (usually - with funny old household appliances, parts attached) | 302 | 898 |
4 | women just do it | feminine - labeled "just do it" - usually clothes; and the phrase itself is often longer ("just do it later" and the like) | 272 | 1484 |
5 | activity board | same as paragraph 3 | 221 | 1900 |
6 | dainty personalized ring | graceful name ring, ring | 218 | 1496 |
7 | hooded crochet blanket | a knitted blanket with a hood (usually for children; the hood is often in the shape of an animal's head) | 205 | 759 |
8 | montessori book | a book for babies made of fabric with strings, pockets; she is "quiet book" | 179 | 1839 |
9 | mom messy hat | hat with a hole for a lush ponytail | 155 | 1725 |
10 | focus toy | puzzle | 152 | 905 |
11 | wedding guest drop box | wedding personalized "guest book" in the form of a box, into which guests throw wooden "hearts" given to them (they can also be personalized) | 144 | 1595 |
12 | moana birthday costume | birthday costume of the heroine of the cartoon "Moana" | 132 | 685 |
13 | anniversary gifts for boyfriend keychain | a gift for a boyfriend on the anniversary of the date of meeting or deciding to be together - a personalized keychain with date or coordinates, names | 123 | 1951 |
14 | custom coordinates bar necklace | pendant-rectangle engraved with the exact coordinates of the owner's place of residence | 121 | 1732 |
15 | open back bridal gown | open back wedding dress | 118 | 1682 |
To see what some unusual things look like for us, click on the hyperlinks in the table.
Along the way, pay attention, for example, to the fact that under items 3 and 5 at the top of the issue you will see the same products. This means good optimization of the product by its creators using both tags at once: "toddler busy board" and "activity board".
High-frequency queries with medium competition
Now we will demonstrate examples of requests that are no less massive than those given in the first week of 2018 - but there were many more offers on the Etsy marketplace (2-10 thousand products), moderately many (10-30 thousand products) and a lot (30 -60 thousand results).
Some of the top directory searchesEtsy. com with an average level of offers (2-60 thousand results)for January 1-7, 2018 | ||||
№ | Request for Etsy | Transfer | Requests per week | Results in the catalog Etsy |
2-10 thousand results | dog portrait watercolor | watercolor portrait of a dog | 238 | 7813 |
floating shelf decor | ready-made decor composition of various things on the shelf | 206 | 5045 | |
resume templates | beautiful email resume template | 197 | 6924 | |
if you can read this | a very fashionable thing - socks with an English inscription on one sole "if you can read this ..." and with a continuation on the second sole - for example, "... bring me a beer" or "... kiss me" | 174 | 4122 | |
10-30 thousand results | bun beanie | winter hat with ponytail hole | 326 | 13157 |
bralette | also a very popular fashion - a free-lying bra (not pulling up) made of soft "non-forming" fabric; often designed for open and semi-open wearing | 264 | 13598 | |
30-60 thousand results | coming home outfit | "Outfit" for meeting a newborn - a set of clothes or other items | 311 | 41910 |
prom dress | dress for prom, student ball | 213 | 52958 |
High-frequency queries with maximum competition
Last but not least, let's take a quick glance at the keywords with the most contention for the Etsy segments with the most supply and demand.
It's an incredible difficulty to enter the first page of search results for free for these words below. Hundreds of thousands of products are optimized for each of them on the site (according to the word "crocheting", for example, there are 1,340,000 products on Etsy in January 2018). And a huge mass of them are promoted for a fee.
However, in verbose long tail keyword phrases, use all of these words on Etsy. quite promising .
In addition, for the wizards, our final table may indicate the importance of certain parameters - even if they are not used as a tag in the title of the product.
This is primarily about the presence in the super-top Etsy of demand for name / coordinate personalization and on customization of the image products. Be aware that personalized, monogrammed, custom and customized keywords are in the top searches on Etsy not only in January 2018, but always.
If not in the title, then in the description of your product the possibility of personalization and production of modified versions to order it is worth registering - there is a huge demand for this among Etsy buyers.
Also, this table tells sellers an unknown non-Western person, but a massive tag in the West: bridesmaids gift - a gift for bridesmaids. Moreover, for weddings there they can order the same design dresses for bridesmaids - bridesmaid robes (and they are also actively purchased on Etsy).
It remains to add that almost all of the tags in this super-list are simple and self-explanatory - with the exception, perhaps, of the chunky knit. This is the name of another fashionable fad in the West of recent years - knitting of anything from thick, almost like in cables or ropes, bundles of wool.
Top 15 directory search queriesEtsy. comfor January 1-7, 2018 | |||
№ | Request for Etsy | Transfer | Requests per week |
1 | crocheting | crochet | 696 |
2 | personalized | personalized | 596 |
3 | crochet pattern | knitting pattern | 547 |
4 | pattern | schema | 537 |
5 | blanket | blanket | 531 |
6 | chunky knit | knitting in thick bunches | 509 |
7 | wedding dress | wedding Dress | 509 |
8 | customized | to order according to individual description | 493 |
9 | necklace | necklace, choker, monisto, pendant | 489 |
10 | engagement ring | wedding ring | 472 |
11 | bridesmaids gift | bridesmaid gift | 465 |
12 | ring | ring, ring | 460 |
13 | cocktail dress | cocktail Dress | 429 |
14 | roses | roses | 417 |
15 | hoodie | hoodie (sweatshirt with a hood) | 416 |
Data from the analytical service Marmalead.com. Data collected by OnceLostBoutique store owner (Margarita Sunderland, Seattle, WA)
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Text by Yulia Novikova
Photo Cover: Firestock.ru
Do you knit scarves for your friends or make custom-made jewelry? It might be worth considering how to monetize these skills.
»Handmade can be an excellent source of additional, and subsequently the main income. In this article, we will tell you about the simple and quick ways to make money in manual work.
Offline Markets
A great way to connect with clients, attract new ones, make money in a short period of time and see what others are doing.
On a note! You can find a partner with whom you share the place, and thereby save on the fee. The main thing is to agree on this with the organizers of the market.
Online platforms
Arts and crafts fair - the most popular site for selling handmade products in Russia (about 3 million visitors per month).
Accommodation: 3 works - free. In excess of the norm, a club card is purchased at a price of 90 rubles per month.
Skafos - an online store for the sale of handmade goods. A money-back guarantee applies. The buyer is given 3 days to check the quality of the goods. After this period, you receive full payment.
Accommodation: free.
Sales commission: 8% + shipping (250 rubles regardless of weight and region).
Lambada Market - online store and monthly city fair at the same time. Strict selection, high requirements to the photo.
Accommodation: free - 3 items.
To place more, you need to buy a 3-month subscription (14 products - 500 rubles, 500 products - 2,800 rubles).
Sales commission: none.
SHOP HANDMADE - people from all over the world sell handmade and used things here. The creation of works from recycled materials is encouraged. With each sale, the resource sends money to protect the forests.
Accommodation: free.
Sales Commission: 5.5% for Rainforest Protection.
DAWANDA - a popular portal in Europe. Since you will be sending the goods from Russia, you need to indicate the shipping cost (it will be included in the cost).
Accommodation: free.
Sales commission: 3.5%.
Pinterest - here you can not only draw inspiration, but also sell. Add short descriptions to photos of your work. Don't neglect keywords. They will help people find your product through search. In the description, also include the price and a link to your website, blog or social media page.
Accommodation: free.
Sales commission: none.
How to determine the price?
The ideal formula looks like this: M + T + A \u003d C
M - the cost of materials and packaging
T - labor costs (cost of an hour of work * number of hours spent)
A - depreciation
Determine the cost of an hour of work
1. We start from how much you want to earn on this per month. Let's say 20,000 rubles.
2. Divide this number by 22 - the number of working days in a month.
3. Divide the result by 8 working hours per day.
20,000 / 22/8 \u003d 113 rubles / hour
We calculate depreciation
Amortization period \u003d warranty period. If it is not listed on the packaging (for example, it is a pair of scissors) think about how long this tool can serve you. How many units can you make during this period? Divide the cost of the tool by this figure.
Sales assistants
High-quality photos
Paying a photographer for shooting every time with a small volume of sales is unprofitable. Self-filming with a phone is fine. It is enough to master the basics: light, composition, angle.
Packaging
According to a Business Insider poll, 52% of online shoppers say they will return to a company that provided quality packaging. And business representatives say: stylish packaging increases interest in products by 30%.
Stories
Personal always captivates. Tell your audience how you create the product, in which country you buy the material, and why you decided to do it at all.
On a note! Many successful brands now started their business on the knee. For example, the founder of Zara, Amancio Ortega, at the beginning of his career, together with his wife Rosalia, sewed robes, nightgowns and lingerie in the living room of his house. One day a client canceled an order for a large batch of linen, and in order to save the business, the couple decided to sell the linen on their own. In 1975, they opened their first Zorba store. And in 2012, the Bloomberg agency recognized Ortega as the richest man in Europe.
Today, more and more people are starting to earn money thanks to their talents and skills. With the help of their imagination and skillful hands, many create real masterpieces that can be easily sold for an impressive amount. If you belong to such people, then the information on how to make money on hand-made will be useful and necessary.
Where to begin?
It is important to understand that only a person who is a professional can make money in this way.
If you don't think that you are, then first you should go to the courses, where specialists will tell and teach the necessary techniques and help you reach a new level.
In parallel with this, you must constantly hone your skills and practice in the chosen direction.
Don't put your work up for sale right away. First you need to make sure you have reached this level or it is desirable to learn more. Start by donating your work to close relatives and friends, while wondering if they like the product or if it has any flaws. Thanks to this, you can get good advice and correct mistakes. In addition, do not forget that gifts are great advertising that will help attract your first customers.
Hand-made ideas
There are a huge number of options that can bring not only pleasure, but also profit. Each case requires certain materials and knowledge. What can you do?
- Knitting and sewing. You can make completely different products such as clothes, toys, tablecloths, furniture covers, etc.
- Beading. This skill gives you the ability to create unique jewelry and accessories. Such products are very popular among the female population of any age. In addition, mini-copies of beaded trees have been in great demand recently.
- Making postcards. Exclusive and unusual options will appeal not only to women, but also to men.
- Decoupage. This technique allows you to decorate and transform bottles, boxes, caskets, furniture, dishes, etc. into real masterpieces.
- Soap making. Another popular activity that is in great demand and allows you to make good money. The advantages of hand-made soap are natural ingredients and beauty.
- Quilling. New-fashioned art, which makes it possible to create convex compositions of varying complexity from paper.
- Wallow. Due to a certain type of wool, an original pattern is created on fabric or felt. In addition, in this way you can create toys, various accessories, panels, garments, etc.
These are not all hand-made ideas, but only a few of them. So you have a huge choice for realizing your talents.
We start to work
Such a business needs to be promoted using the Internet, since it is easiest to make money on hand-made in this way. On your page on the social network, post photos of your products and expand advertising campaign... You can also create a separate group, organize a forum, where everyone can get the necessary information and order a product.
When you realize that you have reached a high level in your business, you should tactfully warn your friends and relatives that now you are opening your own business and for the "thank you" you will no longer fulfill orders.
How do you evaluate your products?
A hand-made business begins with setting a price for each of its masterpieces. What should she consider? First, there are material costs. You need to roughly calculate the cost of the raw materials used, and round the resulting number in your favor, but do not overdo it.
Secondly, evaluate your work, time spent, nerves and strength. The final figure shouldn't raise any doubts that you are underestimated. However, be fair so as not to scare away the buyer. You can view the work of other people who make money in a similar way and charge a similar price.
In our country, such a business is not yet very common, so the question arises whether it is possible to make money on hand-made? The answer is yes if you take into account the income of potential buyers and customers when setting the price. For starters, you can lower the price a little, for example in the form of a promotion. Thanks to this, you will organize a permanent circle of clients who will provide you with work.
Business example - making postcards
To organize this business, you will need to invest a certain amount - at least $ 100. This money will have to be spent on materials for handmade cards: paper, fabric, braid, ribbons, sequins, rhinestones, artificial flowers, buttons, etc.
Remember that the paper should be thick so that it does not sag under the weight of the selected jewelry. As for the tools, you will need to use a stapler, scissors, a paper knife, several types of glue, perhaps pliers, etc. To print congratulations, you need to have a computer and a printer. If you do not have this, then office equipment will cost at least $ 1,000.
Existing options
Handmade cards can be made using very different techniques.
- Scrapbooking. This is the most popular option for which different styles are used, such as embossing, embossing, stamping, etc.
- Decoupage. Allows you to create postcards with a huge number of images. There are several different techniques (for example, eggshell) that allow you to make original and unique options.
- Iris folding. This technique involves filling the cut out outline of the image with colored stripes.
- Pop-up. In this case, you can create original volumetric postcards. To facilitate the work, there are a huge number of ready-made schemes.
- Embroidery. Small drawings are attached to the postcard, embroidered with any technique, for example, a cross.
- Quilling. This technique allows you to implement many ideas, and at the same time save a lot.
- Origami. This option is used to make original postcards, for example, in the form of a shirt or dress.
- Ornare. This technique uses a needle to make holes, and they all form a certain pattern.
There are other less well-known techniques that will give you the opportunity to realize your ideas, create masterpieces and sell them for a decent amount.
First orders
If you decide to start your first jobs, do not be afraid, as making money on hand-made is easy if you are a hardworking and talented person. Finally, you have waited for your first client, but before you say yes, you need to consider some of the specifics of real work.
- First, decide for yourself if you can work on order and bring to life the whims of other people.
- You must protect yourself from fraud and work on a prepaid basis. It is recommended to take an amount that would cover the cost of materials in the event of a customer's loss. Immediately warn the person that if he eventually refuses to buy the product, then you will not return the prepayment to him.
- Keep in touch with the client during the execution of the order. Show him intermediate results, consult on various issues. In this case, you can be sure of a positive result.
- If the customer lives in another city, be sure to agree on the delivery of the goods. Remember that postage should be paid by the customer, not you.
- Be sure to tell the customer how to care for the product so that it does not deteriorate after the customer receives the product. In addition, discuss the possible repair or return of the purchase if it deteriorates through no fault of the customer.
- Give the product back only when you receive a full payment, you should not trust people in such matters, since this is your work and time.
Development
When you have already reached certain heights and feel that you can transfer your skills to other people, think about master classes and teaching. Only people who are fully versed in one direction or another and can easily answer any question can start this step.
You can create step-by-step workshops with detailed descriptions and sell them online for good money. In addition, video tutorials are very popular. In general, everything is in your hands.
Outcome
Now you know how to make money on hand-made, and you can easily realize your ideas, but at the same time do not worry that you are sitting at home and do not officially work anywhere. A huge number of people even leave their regular jobs, since such a business provides an opportunity not only to get creative pleasure, but also to earn good money. Believe in yourself and your strength - and then you will certainly succeed.