Alexey Zhumataev

Shop business plan

Good day! Today in the article we will talk about how to open your own store and draw up a typical business plan for the store.

For many requests, I will write today typical store business plan, despite the fact that I have already written the article, there are still many questions, one of them.

Before writing an article, as always, I turned to the Great TOP10 of Yandex, for some reason now this search engine does not really like my site. But she loves my old site biz911.ru too much too much, and you probably guessed that it is he who tops the list and is in the TOP1 place.

It is difficult to criticize oneself, and there is nothing to criticize - the article is actually good, however, several misunderstandings of the search engine itself were revealed:

• I was looking for the query “Business plan for a store”, and I ended up with a business plan for a clothing store;
• The article was written in 2014 before the crisis and the dollar shake-up. The old article is no longer relevant even for clothing. The type of activity has changed since OKVED has changed and, most importantly, all calculations can be thrown into the trash, since prices have skyrocketed by 40% -100% and, of course, information about the opening of a store is no longer relevant.

It's kind of like a preface to an article about opening your own store. So we correct the situation and write a typical business plan for opening a store.

You may legitimately ask why the typical one? It's very simple, there are so many trade directions that I myself will just write shops for 10 years on topics that are asked by visitors to the site and the VK group. The whole month is planned ahead and I write them as much as possible.

How to open a store from scratch

The first thing a future entrepreneur must decide is which one, or rather what store he wants to open. Simply put, which one business idea in trade the entrepreneur wants to realize.

Idea for opening a store

As you understand ideas for opening a store thousands and you somehow need to decide what kind of products your store will sell.

Dear site visitors, below is an example of a business plan for a grocery store with economic calculations. This document was compiled by professionals in the field of business planning, calculations were prepared using the Excel software product, so that the business plan itself and calculations can be used to adapt to your project, wherever it is prepared - to a bank, for a private investor or for an internal use in the company.

If you have any questions or you do not find the section you need, or you have questions about its preparation or the formation of calculations, you can always contact us via mail, VKontakte group or leaving a comment on the business plan.

Summary

Purpose: opening of a grocery store of "Near the House" format in the city of Krasnoyarsk.

Tasks: supplying residents of the nearby area with food, opening profitable store products in a large city - the center of the Krasnoyarsk Territory.

Initiator of the project

The initiator of the project is a private person who already has at his disposal 3 grocery stores of the same type. The entrepreneur has more than 5 years of experience in this business, and outlets those at his disposal have a profit during the entire period of work.

Investment costs

To open a retail outlet, investments in the amount of 1,400 thousand rubles will be required, which will be spent on repairing the premises and purchasing equipment. In connection with the existing established relations with suppliers, the entrepreneur has the opportunity to receive products with a delay, which on average for all product groups is 15 days. This will make it possible not to invest money in working capital.

The distribution of investments by areas is presented in the following table:

Project financing

The store opening will be funded from two sources:

• own funds of the project initiator - 50% of the total investment amount
• bank loan - 50% of the total investment amount

It is planned that a bank loan will be provided for a period of 5 years at 19% per annum on the security of a retail outlet owned by the initiator with an annuity schedule of loan repayment. The total loan amount will be 700 thousand rubles.

Payback indicators of the project

Based on the estimated costs and incomes of the grocery store, as well as on the basis of the prerequisites that will be discussed later in the financial part of the business plan, a model for calculating the payback of the project was built. The main payback indicators are presented below:

• inflation - 10%;
• simple payback period - 4.6 years;
• discounted payback period - 5.6 years;
• NPV - 1,363 thousand rubles;

These payback indicators indicate a high investment efficiency money opening a grocery store and the high attractiveness of the project for investors.

Product Suppliers

Due to the small area of \u200b\u200bthe store being opened, it is not possible to place all possible suppliers of products on the shelf. In this regard, in each product group it is supposed to select one or two of the largest suppliers-manufacturers of products and work with them. The main suppliers have already been identified and work is already underway with them in other stores of the chain. In connection with the increase in the volume of purchases, it is planned to hold overtures to increase the discount from the base price list from some suppliers.

The store will try to work directly with manufacturers of products, but if the manufacturer is not present in the city or does not work directly with small stores or has less favorable terms of delivery, the store will work with wholesale companies offering these products.

Products

Today, the range of products in the chain's stores is quite stable and allows you to get the highest profit. A similar assortment is planned to be laid out in the new store. It will include:

• vegetables fruits;
• cigarettes.

Showcases with impulse goods are planned to be placed near the checkout.

ATTENTION!!!

Practice shows that by ordering a business plan from specialists you will save time, increase the quality of the finished document by 4-5 times and increase the chances of receiving investments by 3 times.

Investment plan

Investment size

The volume of investments is 1 400 thousand rubles. of which 900 thousand rubles. will go to repair the premises and bring it up to the requirements of the SES, and 500 thousand rubles. will be used to purchase equipment. The table below provides a more detailed breakdown of investment costs:

Investment work and payment plan

The work plan for opening a grocery store is presented in the diagram below:

As can be seen from the diagram, all work on the opening of the store is planned to be carried out in 9 months.

Below is a monthly payment plan for investment costs:

Production plan

Premises

For the opening of the store, a premise was chosen in the area under construction in the city of Krasnoyarsk. The store will be located on the ground floor of a newly built residential building and will have a separate entrance facing the street. Shop with an area of \u200b\u200b150 sq.m. will have the following premises:

• trading floor - 95 sq.m.
• product warehouse - 25 sq.m.
• bathroom - 4 sq.m.
• room for director and commodity expert - 20 sq.m.
• dressing room - 6 sq.m.

The layout of the premises is shown in the figure below:

Working hours

In connection with the introduction of the law prohibiting the sale of alcohol at night, the store will work from 8-00 to 24-00 without a lunch break.

Manufacturing process

The business processes of this store will not differ in any way from the processes in other stores, but we will briefly describe:

1. The goods brought by the supplier's forwarder are delivered to the store's warehouse, where they are accepted by the store's merchandiser.
2. Information about the delivered cargo is recorded in the information system by the commodity manager and the loader moves to the place where all the products of this group are stored.
3. After the product of the group has run out in the sales area, the floor worker takes out the required amount of products to close the shelf.
4. The buyer, passing by and having made a decision to buy, puts the goods in his basket or cart and goes to the checkout.
5. When paying for the goods at the checkout, the buyer picks up his goods, and the information about the write-off of the goods from the store automatically passes through the accounting system.

Production cost

In order to make a profit, a markup will be made on the purchased product, which will depend on the product group and supplier. The average markup and purchase price for the product groups planned for sale will be as follows:

• milk and dairy products (yoghurts, butter, curds, cheeses, kefir, etc.);
• meat and meat products (sausages, smoked meats, sausages, wieners, etc.);
• groceries (cereals, sugar, salt, etc.);
• bread and bakery products (bread, muffins, buns, etc.);
• juice-water (juices, mineral and ordinary water, carbonated water, etc.);
• sweets (sweets, cookies, marmalade, etc.);
• alcohol (beer, vodka, wine, etc.);
• cigarettes.

Marketing plan

Competition

Competition in the retail food market is very high. The city has several thousand grocery stores, several large and small grocery markets and several hundred food stalls offering both fruits and vegetables and alcohol.

However, today it is no longer planned to place grocery stores in this microdistrict, which will maximize the direction of residents of nearby houses to our institution.

Location

The location of the store is quite convenient. Firstly, it is located in a new district under construction, the cost of apartments is quite high, which will keep the store at a high level and increase not only the quality of service, but also the prices of products.

Range

Having similar stores in its network, the initiator of the project decided to provide the following range of products in the store:

• milk and dairy products (yoghurts, butter, curds, cheeses, kefir, etc.);
• meat and meat products (sausages, smoked meats, sausages, wieners, etc.);
• groceries (cereals, sugar, salt, etc.);
• bread and bakery products (bread, muffins, buns, etc.);
• juice-water (juices, mineral and ordinary water, carbonated water, etc.);
• vegetables fruits;
• sweets (sweets, cookies, marmalade, etc.);
• alcohol (beer, vodka, wine, etc.);
• cigarettes.

Within the group, they will not be bloated due to the limited store space, the products in the group will be selected so that they have the highest turnover.

SWOT analysis

Based on the conducted marketing analysis, a SWOT analysis of the new grocery store was carried out from various angles, where the strengths and weaknesses of the enterprise, as well as the difficulties and development opportunities, were identified.

Strengths:

• location - the store is located in a neighborhood where there are no more similar grocery outlets, and the population has sufficient income to purchase products in sufficient quantities for this project;
• the novelty of the store - new renovation, pleasant lighting, equipment will attract consumers to the store and not spend a long time on equipment repair.

Weak sides:

• unknown brand will not allow to build up a customer audience very quickly;
• due to the opening, it will take some time to find qualified personnel to work in the store.

Difficulties:

• when one of the grocery stores of the federal network (pyaterochka, magnet, coin, etc.) is located in the immediate vicinity of this store, a strong drop in revenue is possible.

Capabilities:

• obtaining additional discounts on products from suppliers with a good increase in sales;
• expanding the range of products with good store traffic.

Price policy

The store will offer products at prices higher than the city average, this is due to two reasons:

1. apartments in the developed area are aimed at buyers with an average income and above average;
2. the store is located in a residential area far from hypermarkets and discounters, which allows it to slightly raise the margin and receive a slightly higher profit due to this, because the consumer has no choice (in order to quickly buy something, he can only come to this store).

Prices for products by product group, average markup, share of sales are presented in the table below:

The chart below shows the sales structure of the store's products:

Volume of sales

We will formulate a sales plan based on the area and seasonality factors of existing stores. The average sales volume of a store with a similar area is planned at the level of 1,500 thousand rubles. VAT included.

In addition, in connection with the recent launch of a similar store, we have information on the exit of such a point to maximum sales volumes.

Below is a table showing the seasonality indices for the grocery store.

Below are the coefficients of the store's exit to full sales:

As you can see from the table, it is planned that the store will reach the maximum sales level (taking into account seasonality factors) in a year.

Advertising strategy

In order to maximize the effect of starting a business, it is planned to conduct an advertising campaign at the time of opening the store and during its operation. As part of the advertising strategy, the following activities are planned:

• production of a sign - 50,000 rubles. with VAT (included in the investment budget);
• facade decoration - 76,000 rubles. with VAT (planned in the investment budget as part of the renovation of the premises);
• distribution of leaflets and business cards - 5,000 rubles. with VAT in the first month of opening;
• decorating the store with balloons by the opening day - 10,000 rubles. VAT included;
• placement of information on price promotions in the elevators of nearby houses - 10,000 rubles. with VAT monthly;
• holding price shares - 30,000 rubles. with VAT monthly.

Organizational plan

Entity

It is planned that the store will be decorated for the same entityas the rest of the outlets of the initiator of the project. Therefore, he will work on the existing tax system - income minus expenses and pay 15% income tax.

Personnel and staff structure

The staff of the newly opened store and their salaries are presented in the table below:

The accountant will be outsourced.

The structure of subordination of store personnel is shown in the diagram below:

Financial plan

Prerequisites

To draw up a store payback model, we will use the following macroeconomic and tax assumptions:

• inflation rate - 10%;
• discount rate - 11%;
• income tax - 15% of the difference between income and expenses;
• Personal income tax - 13%;
• Contributions to social funds - 34.2%.

Payback indicators

Taking into account the previously mentioned prerequisites, we built a mathematical model for calculating the project payback, which showed the following results:

• the term for building a model is 10 years;
• inflation - 10%;

Project sustainability

In order to analyze the project's resistance to various negative and positive influencing factors, we analyzed what results the model would produce when product prices change (decrease or increase in margins), the volume of investments and fixed costs of the store. Based on the input data, the following table was built, where the NPV project profit indicator changes depending on the change in the input parameters:

Factor name	-20%	-10%	0	+10%	+20%
prices (margin)	1 678	3 456	5 648	7 782	9 813
fixed costs	7 023	6 342	5 648	4 973	4 223
investment size	4 632	5 189	5 648	6 128	6 732

Risk analysis

In order to analyze risks, we will divide them into 4 parts - political, economic, social, technological.

Economic

As it was mentioned earlier, the most serious and strongly influencing risk for the store's activity is the opening near one of the federal brand supermarkets. These chains have good purchasing conditions and can, due to price reductions, greatly drag consumer demand to their side.

A decrease in consumer demand can also greatly affect the purchase of products in this particular store. Customers will go to discounters for basic purchases, and for purchases in our store they will only leave products of daily demand.

Political

Increasing tax rates or introducing new non-tax payments will slightly reduce the profitability of the store, as the sustainability analysis shows (an increase of 20% in fixed costs does not make NPV negative) will not make it unprofitable.

Further strengthening of the fight against alcoholism and the introduction of either additional excise taxes and duties, or an increase in the number of hours of alcohol sales may become a critical factor.

Social

To date, we do not believe that this type of factor can affect our store. The microdistrict is already inhabited, people in it live with average income, impoverishment or low birth rate will not be instantaneous.

Technological

Today, such a method of trade is developing as ordering products via the Internet and delivering them to your home. However, this type of trade is still in its infancy and will not greatly advance the traditional type of trade in the near future.

conclusions

The above economic calculations of the sample grocery store business plan show good ROI and efficiency investment project... Therefore, this project will be of interest to both financial institutions for lending and private investors, and the initiator of the project can count on the successful attraction of funds and their quick return.

Actual research and business plans

• Analysis of trends in the market for elite new buildings in Moscow. September 2011

  Content
  Introduction
  1. The volume of construction on the market of elite new buildings in Moscow
  2. The main developers of the Moscow elite housing market
  common data
  Supply volume and average prices by CAO regions
  Supply volume and average prices by type of luxury houses
  Supply volume and average prices depending on the stage of construction readiness. Sales strategies for luxury apartments
  Supply volume and average prices depending on the type of construction (reconstruction / new construction)
  Analysis of the area of \u200b\u200bapartments in the offer
  3. Demand on the luxury housing market
  Socio-demographic portrait of buyers of elite housing in Moscow
  Preferences of luxury home buyers
  4. Trends and prospects
  New formats of luxury housing
  Elite quarters
  Apartments with finishing
  Original formats of elite housing. Lofts, apartments
  Promising sites for the construction of luxury complexes in the center of Moscow
  The possibility of implementing elite projects in new territories, including the territory of "New Moscow"
  Conclusions and forecasts
  Appendix 1. Passports of elite houses in Moscow, offered on the primary market in September 2011
  Appendix 2. The main contractors working in ...

• Market research of metal poles for outdoor lighting

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• Aerated concrete market in the Urals in 2013-2014, forecasts up to 2025

  LIST OF TABLES AND DIAGRAMS 3 DESCRIPTION OF THE STUDY 6 PROCEDURE 8 SUMMARY 10 1. CHARACTERISTICS OF GAS CONCRETE 14 1.1. Material Description, Specifications and Regulatory Requirements 14 1.2. Autoclaved aerated concrete production technology 17 1.3. Consumer properties of aerated concrete in comparison with other wall materials 20 2. RUSSIAN MARKET OF GAS CONCRETE 25 2.1. Aerated concrete production in Russia in 2006-2014 25 2.2. The range of aerated concrete products manufactured in Russia 32 2.3. Price situation on the Russian aerated concrete market in 2013-2014 37 2.4. Forecast of production and consumption of aerated concrete in Russia until 2025 40 3. PRODUCTION SITUATION IN THE GAS CONCRETE MARKET IN THE URAL 45 3.1. Aerated concrete production in the Ural Federal District in 2007-2014 45 3.2. Aerated concrete production volumes in the Urals Federal District in value terms in 2010-2014 49 3.3. Regional dynamics and structure of aerated concrete production in the Urals in 2012-2014 50 3.4. Forecast of aerated concrete production in the Ural Federal District until 2025 52 4. COMPETITIVE SITUATION IN THE GAS CONCRETE MARKET IN THE URAL 55 4.1. Regional Competition Level 55 4.2. Description of the players present on the Ural aerated concrete market 57 4.3. New objects and projects on the aerated concrete market in the Urals 60 4.4. Features of competition policy in the gasoline market ...

Hello, dear readers of the online magazine about money "RichPro.ru"! This article will focus on how how to write a business plan... This publication is a direct instruction to action that will allow you to turn a raw business idea into a confident one. step by step plan to implement a clear task.

We'll consider:

• What is a business plan and what is it for;
• How to draw up a business plan correctly;
• How to structure it and write it yourself;
• Ready business- plans for small business - examples and samples with calculations.

At the end of the topic, we will show the main mistakes of aspiring entrepreneurs. There will be a lot of arguments in favor of creating quality and thoughtful a business plan that will bring your idea to life and success affairs in the future.

Also, this article will provide examples of finished works that you can simply use, or you can take as a basis for developing your project. Ready examples submitted business plans can free download.

In addition, we will answer the most frequently asked questions and clarify why not everyone writes a business plan, if it is so necessary.

So let's start in order!

The structure of a business plan and the content of its main sections - a step-by-step guide to its preparation

7. Conclusion + related video 🎥

For every entrepreneur who wants to develop himself and develop his business, a business plan is very important. It performs many important functions that no other person can do otherwise.

With its help, you can enlist financial support and open, develop your business much earlier than you can collect a significant amount for the business.

The majority of investors react positively to a good, well-thought-out business plan written without mistakes, as they see this as a way of making money quietly with all the invented and described troubles.

In addition, even before the opening of the establishment, you can see what awaits you. What risks are possible, what solution algorithms will be relevant in a given situation. This is not only favorable information for the investor, but also desired plan, if you get into trouble yourself. In the end, if the calculation of risks turns out to be too daunting, you can redo a little, transform the general idea to reduce them.

Creature good business plan Is an excellent solution for finding investment and developing your own algorithms for action even in the most difficult situations, which are more than enough in business.

That is why, apart from your own efforts it is worth using "other people's brains"... A business plan implies many sections and calculations, research and knowledge, only with successful operation, with which you can achieve success.

The ideal would be to study all aspects on your own. For this, it is not enough to sit and read the relevant literature. It is worth changing your social circle, referring to courses and trainings, finding specialists for advice on certain issues... This is the only way really figure it out in the situation and dispel all your doubts and delusions.

A business plan is worth writing for many reasons, however home Is a clear algorithm of actions by which you can quickly get from point A (your current position full of hopes and fears) to point B (in which you will already be the owner of your own successful business that consistently and regularly generates income). This is the first step towards realizing dreams and a confident middle class status.

If you still have questions, then perhaps you will find the answers to them in the video: "How to make a business plan (for yourself and investors)".

That's all for us. We wish you all good luck in your business! We will also be grateful for your comments on this article, share your opinions, ask questions on the topic of publication.

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